So far I have -Registration for the websites if they don't have already -Manually getting fans/followers/etc. -Maybe getting large numbers of fake fans/followers pending the client's approval -Adding content like the Facebook cover image, Twitter background -Posting statuses/tweets/etc that are related to the industry? What else can be included? Also, how do you know what types of updates to post if you are not part of their organization and you don't know the latest news? Do they relay that information to you and you just post it and make it pretty? Or do you just post general industry related news?