What exactly is FB AD cloaking?

samiejg

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I have somewhat of an idea what it is. But was wondering if someone could give me a detailed explanation. Does it have to do with iframes? Or redirects? Or is it more something to do with redirecting referral domains/urls/ips?
 
The right term is Cloaking (it's not specifically aimed towards FB or any other network). And Cloaking means: presenting different content/page/website to different audience by predefined parameters you set for yourself like: geo targeting, ip list, certain kws, certain useragent strings etc etc sky is the limit.

Cloaking, nowadays, is commonly used with PPC networks where affiliate marketers apply the usage of a cloaker to drive traffic under the radar to their offer urls which are not compliant with the major search engines & platforms terms of service, i.e. Google, FB and Bing.

Obviously, you can cloak any network you want that drives traffic, it all depends on your needs, and set of rules you set for your campaigns. A good cloaker, has all features already built-in, making the cloaking process easier to apply.
 
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Does it have to do with iframes? Or redirects? Or is it more something to do with redirecting referral domains/urls/ips?

It has to do with referral domains/urls/ips more than anything but you'll see a lot of black hat techniques using iframes and redirects as well. In fact, the redirects may be related to the referral data. You gotta run some tests and find out for your self.

The important thing here is: if you mess it up and use a bad cloaker that may leak, your ad account is in peril.
 
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