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What Exactly Is a Back-end Conversion

Discussion in 'CPA' started by deeguy1, Sep 29, 2009.

  1. deeguy1

    deeguy1 Junior Member

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    What exactly is a back-end conversion for the advertiser? We know that our leads still need to convert after entering their emails.

    So is it only considered a back-end conversion when the user also completes the extra offers after the "shipping details" field? The ones where they actually have to pull out their credit cards?

    Or is the completion of the "shipping details field" considered the conversion? I've heard people give me conflicting answers, can anyone help here?
     
  2. fcuku

    fcuku BANNED BANNED

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    It's the thing you don't see in the front-end, the up-sell, cross-selling via email, flow-chart and sales tunnel. This is where the money is really created, IMO.
     
  3. zen19

    zen19 Elite Member

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    From speaking to AM's this is more of statistical flow, eg:

    Lets take a first page email submit for get some random crap for free.

    You get paid on each email address after its been scrubbed against the advertisers master email database. Great!

    It will work this was with no problems if not a single other thing is done for a certain number of converts. However past a certain point you have sent enough traffic that the following can be determined:

    what % of that traffic filled contact details on page2
    what % clicked on atleast one offer from page 3
    what % clicked on two or three offers from page 3
    what % signed up on one of the offers with cc
    what % completed one of the lead gens

    After enough traffic the advertiser can assign a quality score - which basically indicates just how good your traffic is to them, and if you are profitable in a small way or in a big way.

    If your traffic is out and out BS like ssm/godcpa traffic it doesnt take long to show that the leads you are sending are financially worthless to the advertiser. Then your ads will be pulled.

    If you are thinking of spreading it out - this can work - but be very careful to mix up the referrers from net to net and offer to offer. Also be aware that there are actually very few advertisers offering zip/email submits despite all the different site names, a lot belong to the same few companies.

    Hope this helps some of you.

    BTW - I lost 1k earnings from email submits that didnt convert - they had me within a month over 9 offers back a few months ago. I dont mess with these any more.
     
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  4. IamNomad

    IamNomad Junior Member

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    to add to zen19s and fcku post :

    Back end conversions can mean in brief any money that is gained after the initial conversion. For example, if i send out an email to all my customer in the last 6 months and johnny , who you sent to me buy another one of my products, this can be considered a backend conversion. Another example is a customer who takes the free shit and buy the real product months later after getting his feet wet.
     
  5. chromepaper

    chromepaper BANNED BANNED

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    can you explain what cross-selling vai email is and what the typical offers are?
    flow-chart ?
    sales tunnel?

    thanks
    what kind of random crap?
     
  6. deeguy1

    deeguy1 Junior Member

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    Thanks for the info. Say some of the traffic fills page 2 contact details. And a few click on some offers, but none ever sign up with their credit card. Is this profitable enough for a company to pay 1K a month per offer? ($30 a day)

    Were those leads that you lost crappy ones from such things as iFraming, etc that never converted besides the email submit?