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What exactly does Local search entail?

Discussion in 'White Hat SEO' started by lykathe, Mar 29, 2011.

  1. lykathe

    lykathe Regular Member

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    I'm wondering if it's LOCAL as in locale, city, area, or as in country, state?
    Anyone know anything about this?
     
  2. chimmychang

    chimmychang Newbie

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    @lykathe <---

    Google gives the exact definition on their site...

    http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=96571

    ---

    But to sum it up...

    Local search (local to you as your country)
    Global search (the whole freaking world)

    But you can log into adwords and restrict the volume to zip codes if you want.

    So local search in terms of Google's keyword tool is where your basing your region out of.

    Meaning US Search volume only... if your country is set already.

    -----

    Hope that helps :)