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What else can I do to rank for "city+service"?

Discussion in 'White Hat SEO' started by tripphxc, Jan 3, 2018.

  1. tripphxc

    tripphxc Regular Member

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    Hi,

    So, I currently serve about 100 cities in two different counties on a island with population of around 5 million people. So, for example when searching "island+service" I come up first in google and on map.

    Now, when searching for "city+service" I rank between pages 2-4.

    I have a landing page for every city I serve. I will note, that all the landing pages have the same design work and content (just changed any kewords that needed to match the city name)

    What else should I be doing to improve the rankings of these landing pages and to show up on google maps search?

    Cheers
     
  2. draining12

    draining12 Registered Member

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    To convince Google your site is actually relevant for the city, you need to put city-specific content on the page, such as local addresses, landmarks, images of the city, etc. You can also link out to blog articles about the city.

    Moving forward it is a good idea to ensure each city page has unique content, not just copied and pasted with different KW. There was an algorithm update in December 2017 that slammed such pages.
     
  3. tripphxc

    tripphxc Regular Member

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    In regards to the address part, how can I go about this?

    Also, what would be the best way on going about on doing unique content, should I find someone who writes articles or does SEO along these lines?

    I'm not very familiar with this area

    cheers
     
  4. draining12

    draining12 Registered Member

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    For the address, you need to be a little creative in thinking of a way to mention a physical entity in the city. Look at the top competitors for that KW for ideas. Obviously, if you have a facility or something in that city, you would include that address.

    To give you an example, I was doing SEO for an article about buy here pay here dealerships in several cities, which are dealerships that work with bad credit folks. In order to add local relevancy, I listed the addresses of the credit bureaus in the respective cities.

    Hiring an SEO-focused writer would be the best way to go about it, but it would be an investment. Keep in mind you should also aim to surpass the word count of the top competing pages for these keywords. Include images and maybe a video as well.

    You could also do it yourself, and probably add a unique paragraph to each page, rather than rewriting the whole thing.
     
  5. Souljerr

    Souljerr Regular Member

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    I've uploaded 2 reference graphics that I created in order to help me with Local rankings in the past.

    I would definitely look at using something like Serp Shaker for mass page buildouts. You can use it to input [city] variables on a mass built spun blog post for on-page factors.

    You'll most definitely want to:
    • Order or create Citations to your homepage.
    • Build out your social media profiles/web 2.0 properties.
    • Optimize your On-Page SEO (by ensuring that your H1, H2, H3 tags all have proper keyword optimization). Write some articles that link to your landing pages.
    • GSA blast or "Boost" your Social Media Profiles / Web 2.0 Properties that SHOULD be linking to your homepage.
    • Modify your service area in Google My Business.
    • Refer to the Second image that I've attached to this post in order to better understand Website Hierarchy to improve City / Relevance Structure.
    I hope this reply helps you out a bit.
    The First Image will help to identify any missing Off-Page SEO factors from a Tier ONE perspective.
    The Second Image may help with identifying any structural fallacies On-Page.
    Off_Page_SEO_2.jpg Website_Hierarchy_2.jpg
     
    • Thanks Thanks x 2
  6. Souljerr

    Souljerr Regular Member

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    Also bear in mind that when you search for a "city + service", Google takes Relevance, Authority, and PROXIMITY to account for your results.

    You may be receiving better results for Island + Service, simply because you are closer to the island (or the city circle if you are on a desktop).
    Try driving around and checking your results for each search via mobile as you approach different cities to grasp a better understanding of your Map Pack rankings.

    I also forgot to mention Reviews in the post prior, reviews will help you in gaining Authority on a large scale.
    Make sure you get reviews on Facebook, Yelp, Google, and any other website that features Rich Snippets on Google.
     
  7. draining12

    draining12 Registered Member

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    Thanks for that, it's quite good information. Can I ask you a few questions?

    1. What relation does the Niche SILO have to the Services SILO, and what relation does the Location Relevant SILO to the Areas Served SILO?
    2. Do you include city names at all in the Service pages?
    3. What internal linking do you place on the Service page and on the Location page?
    4. Where are Google Maps embeds placed? Any in the footer?
     
  8. Souljerr

    Souljerr Regular Member

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    Hey! Thank you for showing your appreciation for my reply. I would gladly answer a few of your questions!

    1a.) Think of Niche relevance as a more in-depth explanation of each service that you have to offer, or perhaps a series of articles as to why those services are beneficial to the end-user. The primary objective of the Niche Relevance articles isn't so much to promote the business or service to the customer but to aid Google in identifying and understanding more of what your business has to offer. This aids you in increasing the opportunities that you have to rank for long-tail, micro-niche, specific keywords within each service.
    1b.) The Location Relevant silo acts similarly, it's primarily there to aid Google in establishing and understanding more of the cities or counties or towns that your business serves. By creating a Location Relevant Silo, you're able to again plugin more in-depth or longtail keywords such as townships or counties or communities within specific cities to help Google create more relevance in their search results to the end-user.

    Still 1.) Think of it this way, in your Services silo; you may mention that you work on Glass Doors. You can then link from Glass Doors (Service Page) to Italian Glass Doors (Niche Relevant Page), and you can begin to write an in-depth article about how Italian Glass Doors are crafted and why they are better than a standard Glass Door, etc. This allows Google to understand that you don't ONLY work on glass doors in a broad sense, but your company specializes in glass doors from a more complex perspective. So now, you don't ONLY rank for Glass Doors + City, you also rank for Italian Glass Doors + City. Etc. The same concept applies to Location Relevance.

    2.) It's not necessary to include your city names on the Service Pages as they are listed in the Areas Served, but I tend to do it anyway. You can then link those city names from your Service Pages to your Areas Served Pages/Location Relevant Silo, which will assist you with interlinking on your website and keep the crawler moving throughout your domain.

    3.) The interlinking structure on the Service Page may look something like this: Service > Doors > Article about doors > Article about Glass Doors > Article about Italian Glass Doors. Let me know if this one makes sense. I may be able to clarify a bit more. Overall, the goal is to include Glass Doors within your Doors article and then hyperlink Glass Doors to your (Article about Glass Doors). Furthermore, you would mention Italian Glass Doors within your article about Glass Doors, and then you would hyperlink Italian Glass Doors to your (Article about Italian Glass Doors). Same would apply to cities, except you would want to link out to County, or Community, or Towns within the city. These articles tend to be about the historical culture of each area or things to do within those regions. The Location Relevance doesn't necessarily have to apply to your niche.

    4.) If I am doing a mass buildout, I tend to do a Google Maps embed on all of my city pages that also include the service keywords that I'm looking to rank within. These pages would NOT be in my Navigation, but they would be built out and discoverable through a series of interlinking. Otherwise, I pretty much just find a place to embed the Google Map on my Homepage; which I do even when I do the mass buildout. Bear in mind that the mass build out should include a Google Map Embed of either Directions to a city from your place of business OR the embed should be a Google Map of the important city for that page. I don't embed my Maps into the Footer, but I would recommend placing the Name, Address, and Phone Number within the Footer along with any authoritative links such as Better Business Bureau, Social Media, Niche Relevant Authority links such as National Homebuilders Association, etc.

    -------------------------------------------------------------------------------------------------

    One last thing that I forgot to mention in my previous reply is that YOU MUST learn SCHEMA / JSON and implement it on your pages. This is the EASIEST way for Google to identify EXACTLY what it's looking at.

    Please feel free to let me know if you have anymore questions!
     
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  9. radiant13

    radiant13 Power Member

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    Good stuff for us doing local seo. Watching you guys.
     
  10. MikeyMikey13

    MikeyMikey13 Elite Member

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    I do the same as you.

    So you need to keep it simple.

    Start by adding maps with a central location in the city (gmaps js)
    Then add unique content about the city and then about your services in the city
    Build some subpages below these (i.e suburbs/areas/availability of services)
    Silo structure this bitch
    Compare yourself to competitors sites