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What does "retainer" mean in SEO terms?

Discussion in 'Black Hat SEO' started by yensidtlaw, Jul 19, 2013.

  1. yensidtlaw

    yensidtlaw Power Member

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    Hey all.

    So I came across a phrase that I've never heard of in the SEO industry before. "Retainer." Could someone please explain what it means please? I feel so naive!
     
  2. sarang_beast

    sarang_beast Newbie

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    As far I know, retainer term is used for the service to retain your position on Search engines. like retaining your position on the first page or helping you to move from the 8th to 1st..
     
  3. AlfalfaReborn

    AlfalfaReborn Newbie

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    Not knowing the context that it was being used in, my guess would be that someone will do some SEO work for you, but wants a retainer for their services. So you pay them up front, and they will work until the deplete the funds they are holding. You are basically prepaying for their services.
     
  4. yensidtlaw

    yensidtlaw Power Member

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    Like if I had an SEO company and I signed a client for a retainer contract.
     
  5. Duffers5000

    Duffers5000 Elite Member

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    Retainer just a fancy name for a salary. It is the price you pay to "retain" my services. So if I charge you $500 a month for SEO them my monthly retainer is $500
     
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  6. gorang

    gorang Elite Member

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    I've never seen it used in the SEO world. We use it for Web Design and Development clients who want maintenance and hosting for their site with us. So we may put them on a retainer and be "the techy guys" for them, providing x amount of hours of works per month if they need it.
     
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  7. yensidtlaw

    yensidtlaw Power Member

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    Thanks guys. I get it now.
     
  8. HatIsBlacked

    HatIsBlacked Regular Member

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    no different than a retainer for lawyers. they want an upfront payment held in an account before work is performed. this shows you are real and that they get paid for their services. its to protect them from people flaking out and loss of billable time and work performed.

    if they dont use the full amount you deposited, they will write a check to reimburse you. my suggestion is to follow and pay attention to their work closely so they dont overrun the deposit.

    make sure they itemize everything. and by all means dont be afraid to challenge them on items.
     
  9. shailzrocks

    shailzrocks Jr. Executive VIP Jr. VIP Premium Member

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    I use that term on my Yantra BST. For Yantra retainer fee is a monthly payment to keep the links active.

    In general its about the monthly seo job they would be doing for a salary as duffers5000 mentioned
     
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  10. GoForJacob

    GoForJacob Junior Member

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    I second this. Based on my knowledge, "retainer" isn't an SEO term; it's a financial one. It's usually required up front, like a deposit.
     
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  11. yensidtlaw

    yensidtlaw Power Member

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    Thanks for your information, but I'm not buying from them. I'm [hopefully] going to be working for them.
     
  12. yensidtlaw

    yensidtlaw Power Member

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    Thanks for confirming. Yeah I thought it would be a standard for something. That's great, thanks again.
     
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  13. GoForJacob

    GoForJacob Junior Member

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    My pleasure, and awesome profile picture by the way! The name of a project of mine came from Mad Men! haha
     
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