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What does no competition mean on tool?

Discussion in 'Black Hat SEO' started by SEO Authority, Jun 9, 2010.

  1. SEO Authority

    SEO Authority Senior Member

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    What does it mean when there is no competition on the keyword tool? It shows no green?

    Does it mean no one is trying to rank for that keyword and it's easy to rank #1 for?
     
  2. imperial109

    imperial109 Regular Member

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    Do you mean the adwords tool? That's for advertisers who pay for ads. To find competition for a keyword, go to search and put double quotes around your keyword.

    "some keyword"
     
  3. quark

    quark Newbie

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    yeah I was wondering the same thing. I was putting together a keyword list and the green in competition wasn't even there, which was crazy because there is 18 million results for that keyword. I used to think oh yeah no competition, but now I don't know what to think about that competition value indicator. Any know?
     
  4. quark

    quark Newbie

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    ok I got it - that green in the competition represents how many people are bidding on that keyword. Makes sense.
     
  5. artizhay

    artizhay BANNED BANNED

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    I'd be wary of the competition indicator. A lot of people choose keywords solely based on the monthly searches and the competition value, and that could prove to be a huge waste of time if more research isn't done.

    I think it's actually good if the competition bar is at least partially filled. There aren't too many people competing for it, but you still know it's a valuable word. However, when it's very low or non-existant, that's usually because some company dominates that keyword and your chances of getting noticed for it are close to none.

    For example, "walmart" is 30 million searches per month and extremely low competition. According to the people who naively base their keyword choice on these two factors, you've just found the jackpot keyword. But you will never, ever outrank Wal-Mart for their own business name...

    So, the moral of the story is to do lots of research. =D
     
  6. Santini

    Santini Junior Member

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    If there is no Adwords competition you have to ask yourself why?
    Most likely because there is no money to be made targeting that keyword, or as artizhay said becasue it is a brand name or restricted keyword in Adwords.