I am looking at a number of local gym keywords and I find that a lot of them have what looks like google maps entries in what would normally be the #2 or #3 spot. This pushes everyone else down the page. Here's an example for the term "Lifetime Fitness Houston" Outranking Google Maps/Google Local isn't the same as outranking someone else, right? I mean, when I run this through Market Samurai, these entries don't have any on-page optimization factors and they don't have any backlinks...so it's not as simple as getting more/better than a traditional competitor. Does google just have a thing that says, "Hey, I'm plugging this Places box in on this results page in spot #2 (or #3 if I give the top guy a double-entry) and that's it...everyone else is pushed below the fold" It seems like you have to be #1 if such is the case, and I don't see how you could out-rank Lifetime Fitness's own page for the #1 spot. You could get all the backlinks you want and Big-G is probably STILL going to give the #1 spot to the company that is referenced in the keyword. Input is appreciated.