1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

What Does It Take to Outrank Google Maps?

Discussion in 'Black Hat SEO' started by MichiganManiac, Jan 18, 2012.

  1. MichiganManiac

    MichiganManiac Regular Member

    Joined:
    Feb 2, 2009
    Messages:
    204
    Likes Received:
    168
    I am looking at a number of local gym keywords and I find that a lot of them have what looks like google maps entries in what would normally be the #2 or #3 spot. This pushes everyone else down the page. Here's an example for the term "Lifetime Fitness Houston"

    [​IMG]


    Outranking Google Maps/Google Local isn't the same as outranking someone else, right? I mean, when I run this through Market Samurai, these entries don't have any on-page optimization factors and they don't have any backlinks...so it's not as simple as getting more/better than a traditional competitor.

    Does google just have a thing that says, "Hey, I'm plugging this Places box in on this results page in spot #2 (or #3 if I give the top guy a double-entry) and that's it...everyone else is pushed below the fold"

    It seems like you have to be #1 if such is the case, and I don't see how you could out-rank Lifetime Fitness's own page for the #1 spot. You could get all the backlinks you want and Big-G is probably STILL going to give the #1 spot to the company that is referenced in the keyword.

    Input is appreciated.
     
  2. rugbyjack2005

    rugbyjack2005 Power Member

    Joined:
    Oct 2, 2011
    Messages:
    539
    Likes Received:
    50
    Location:
    United Kingdom
    Google places (maps) ranking is a completely different algorithm to the normal ranking algorithm. Some of the Google places accounts are sponsored links, other aren't.

    My suggestion would be to rank for Google places as well as do your normal natural link building. You obviously need to set up a Google places account, fill it all in. Make sure you pay attention to the categories and include your keywords here e.g. Gym. Then you need to create lots of your own maps in Google with your keyword in the title and add your place location to it.

    Hope that helps
     
  3. pokerjk

    pokerjk Senior Member

    Joined:
    Dec 26, 2010
    Messages:
    1,167
    Likes Received:
    384
    Occupation:
    Online Marketer
    Location:
    England
    Google will show the most relevant results to the user. So if your inputting a city name in your search Google maps is most probably going to appear also. If there are lots of google places for the search term more google tends to display. Out ranking it is possible but you have to figure if the money you spend is justified. Nothing in SEO is impossible. Just having the money and knowledge is what holds people back.
     
  4. SEOWhizz

    SEOWhizz Power Member

    Joined:
    Oct 22, 2011
    Messages:
    606
    Likes Received:
    432
    Location:
    Lat: 38N 43' 11.298" Long: 27W 12' 7.733"
    The businesses listed in 3-box in your example are optimized for Google Places using things like reviews and citations. This is different from optimizing a site in normal organic Google Search.

    The type of results at the top of Google page 1 depends on the keyword and are of 3 main types:
    1. Only organic search results.
    2. Only a google places listing.
    3. A mixed result, i.e. a combination of 1 and 2.

    In your example, Google will show the most relevant result for: "Lifetime Fitness Houston", which is of course the business.

    But, if you wanted to promote a fitness site in Houston, then with the correct keyword research and Google Places optimization, you may get a page 1 result for multiple keywords.

    Think of how someone would actually search if they were to look for a gym. They would not be searching for "Lifetime Fitness Houston" unless they had heard of it. More likely they may be searching for something like: "fitness gyms in houston"
     
  5. rugbyjack2005

    rugbyjack2005 Power Member

    Joined:
    Oct 2, 2011
    Messages:
    539
    Likes Received:
    50
    Location:
    United Kingdom
    Google places (maps) ranking is a completely different algorithm to the normal ranking algorithm. Some of the Google places accounts are sponsored links, other aren't.

    My suggestion would be to rank for Google places as well as do your normal natural link building. You obviously need to set up a Google places account, fill it all in. Make sure you pay attention to the categories and include your keywords here e.g. Gym. Then you need to create lots of your own maps in Google with your keyword in the title and add your place location to it.

    Hope that helps
     
  6. MagicMike

    MagicMike Power Member

    Joined:
    Feb 3, 2010
    Messages:
    702
    Likes Received:
    1,446
    You can certainly rank on top of GP... but in my experience, Google needs to see you as an "authority site"... fairly well established for the niche/keyword and optimized perfectly on-page for the keyword.

    I've got many organic listing above Places... and in one case, I have 3 listings above Places (but that is pretty unusual).

    In the case you mentioned, "Lifetime Fitness", yes, it would be very hard to outrank them since they are a brand name, rather than a "true" keyword. Under normal circumstances it is much more doable.
     
  7. keytenx

    keytenx Supreme Member

    Joined:
    Sep 18, 2011
    Messages:
    1,254
    Likes Received:
    762
    Occupation:
    Freelance SEO / Link Builder
    Location:
    10°45'N - 122°33'E
    Yes it is indeed very hard to rank on google places... check your business page if you have already done this:
    Code:
    http://www.searchenginejournal.com/top-7-tricks-to-rank-in-google-places/30785/