What does "Great Content" mean to you specifically? What defines "Great Content"?

Dark Sky

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I'm off to bed, so if I don't reply tonight I'm not being rude.

I keep hearing people doing keyword research and say "I check the competitors to see if they have good content"

I just don't understand this. 99% of the keywords I find, have articles all in the top 10 which answer the search intent.

I find the phrase "good, great content" very broad and ambiguous when the search intent is matched,

So what specifically distinguishes "Good" from "Great" content?

Looking for answers with examples. Not answers like "Articles with more value" because again, the word "value" is ambiguous. (I'm not being a dick, I just know this answer is coming up and defeats the purpose of this post)
 

Mouadmo

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IMO, good content is whatever serves what you were looking for. I might be looking for a "How to find a reliable wholesale supplier" or I could be searching "who has the highest insurance on his penis" .. whatever gets me what I'm looking for, it could be one article or ten.
To deep dive a little more, good content to me is something I feel the author took time and passion to deliver, therefore it's backed with sources, stats, testimonies, etc. But again, it could be just a fun article that's there to entertain, some people think good content has to be a +5000 word article, I don't.
 

praetserge

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I'll give you a few examples.
1. I recently tested a writing service (well, I tested a few) and I gave an honest review. The content was well written and I mentioned it in my review but the content was clearly written by somebody who had no idea about the topic. Not something I would post on my site.
2. Content with many mistakes... defo no go.
3. Just because your content is long... means shit.
4. If nobody ever shares your content... another clue.
5. If you churn out 10 articles a day... you need to re-think your content strategy.
Ideally, your content should be written by a person who understands the topic and knows how to present it in a sexy way (just because you're English doesn't mean you can write). I know my topic but I can't write so my content would be shit.
 
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redarrow

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But for SEO not just what @davids355 has said above your need even more with the new SEO January change.

Video and images will be needed to get the visitors to move around all your pages.

Part of the new SEO algo.
 

Dark Sky

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Content the covers the subject matter comprehensively, is factual, accurate and informative without being fluffy.

I would agree, but let's say all the content on page 1 is averaging 1k words, and all the content on page 2 is averaging 2k words, which I have seen quite commonly while researching keywords. How do you cover a topic comprehensively when google favours the less comprehensive content?

IMO, good content is whatever serves what you were looking for. I might be looking for a "How to find a reliable wholesale supplier" or I could be searching "who has the highest insurance on his penis" .. whatever gets me what I'm looking for, it could be one article or ten.
To deep dive a little more, good content to me is something I feel the author took time and passion to deliver, therefore it's backed with sources, stats, testimonies, etc. But again, it could be just a fun article that's there to entertain, some people think good content has to be a +5000 word article, I don't.

I agree, but most of the SERPS seem to match the search intent. I'm struggling to find any keyword that does not have it's search intent matched. I.E "how to plant a rose" theres already the best way on page 1. Therefor you can't really match the search intent better as the user just want to plant a rose, and if #1 articles tells you how to do that clearly and concisely, then any additional content would just be predicting what else the reader wants to know?


I'll give you a few examples.
1. I recently tested a writing service (well, I tested a few) and I gave an honest review. The content was well written and I mentioned it in my review but the content was clearly written by somebody who had no idea about the topic. Not something I would post on my site.
2. Content with many mistakes... defo no go.
3. Just because your content is long... means shit.
4. If nobody ever shares your content... another clue.
5. If you churn out 10 articles a day... you need to re-think your content strategy.
Ideally, your content should be written by a person who understands the topic and knows how to present it in a sexy way (just because you're English doesn't mean you can write). I know my topic but I can't write so my content would be shit.

I agree, but 99% of keywords with over 50 search vol already has content that's good to read, answers the search intent, free from grammatical errors and so on. So why would google favour yours? I feel like content is not a requirement to rank anymore, you just have to provide the same as everyone else and outrank them using on-page SEO / Offpage? I don't get why people say "write better content" From what I've seen, content is plateauing.
 

davids355

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I would agree, but let's say all the content on page 1 is averaging 1k words, and all the content on page 2 is averaging 2k words, which I have seen quite commonly while researching keywords. How do you cover a topic comprehensively when google favours the less comprehensive content?



I agree, but most of the SERPS seem to match the search intent. I'm struggling to find any keyword that does not have it's search intent matched. I.E "how to plant a rose" theres already the best way on page 1. Therefor you can't really match the search intent better as the user just want to plant a rose, and if #1 articles tells you how to do that clearly and concisely, then any additional content would just be predicting what else the reader wants to know?




I agree, but 99% of keywords with over 50 search vol already has content that's good to read, answers the search intent, free from grammatical errors and so on. So why would google favour yours? I feel like content is not a requirement to rank anymore, you just have to provide the same as everyone else and outrank them using on-page SEO / Offpage? I don't get why people say "write better content" From what I've seen, content is plateauing.

From a SEO perspective you just want to cover all the key points of the topic, the phrases and keywords Google expect to see.

From a user perspective you need to engage and inform so they stay on your site longer. Then your content has done its job.

After that, you need backlinks as well remember; then you can TELL Google how good your content is.
 

praetserge

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I agree, but 99% of keywords with over 50 search vol already has content that's good to read, answers the search intent, free from grammatical errors and so on. So why would google favour yours? I feel like content is not a requirement to rank anymore, you just have to provide the same as everyone else and outrank them using on-page SEO / Offpage? I don't get why people say "write better content" From what I've seen, content is plateauing.
You've got to be kidding me. I can see a lot of manually spun shit ranking.
Broken websites, old websites... OK, no parasites.
Lots of junk.

PS: yes, good content ranks... not the white shit content they call but good content ranks.
I'm sorry... I've seen so many sites who claim to have "the best content" and it's shit.
If nobody shares your content on the forums or social media.. it's shit.
 

John-S

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Furthermore, great content is data that prevails at educating, convincing or engaging your guests while likewise encouraging you meet your business objectives.
 

Starblazer

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Content that users find helpful, comprehensive & engaging. Content that ranks on SERPs.
 

LordBusiness

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IMO, Great content is that which is easy to read, covers every questions and possible related questions in simple way which visitors can understand, don't need to look for more information. Nice use of headings and Images which explain topic even without reading whole section. Also have videos if possible.
 

FUTUR TIM

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I don't think there are a set of criteria that define great content.

Similarly, you can try describing the term "interesting", and those beliefs may be true to you, but it won't be a common denominator shared by all.

There is not an objective way of looking at it is what I'm trying to say.
 

phoenix9

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Content that answer search intent and also engaging to reader.

It's not about content's length. Long content's purpose is only to rank for keywords and its variation.
 

scorpion king

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The content that provides good revenue consistently is considered as great content for me.
 

Digital Knight94

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"Good Content" is the one that fulfils its purpose. ( that helps people to understand the information in an easy way) should be precise, and straight to the point, with less fillers, interests people.
 

Kenro

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Quality and unique content with zero grammar and other mistakes.
 
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