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What does a Lead Generation company do?

Discussion in 'BlackHat Lounge' started by phuningenji, Jul 15, 2013.

  1. phuningenji

    phuningenji Junior Member

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    Read the post before responding. I read the wikipidea article for lead generation, but I am still confused.

    There are lead generation companies like Datalot and Revimedia. They have these complex platforms for god knows what. What is the purpose of a lead generation company? I know you will say "to generate leads". But what does that mean? To generate leads? Are they building lists?
     
  2. chriswick

    chriswick Registered Member

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    No they're pushing data, they pre-qualify people with client specific metrics. That data could be something as simple as Name (First & Last), Email and Phone Number for say people interested in Solar Panels. These leads would be pushed in real time to a call centre, who employes a bunch of telesales kids. It's the job of these kids to close these people down into appointments, it's then they job of the guys in the 'field' to go out to peoples houses, give quotes and close the sale.

    I hope that makes sense.
     
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  3. phuningenji

    phuningenji Junior Member

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    Thanks!
     
  4. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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  5. Moosey

    Moosey Senior Member

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    This guy knows what he's talking about.
     
  6. ShadeDream

    ShadeDream Elite Member

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    Last edited by a moderator: May 18, 2016
  7. Moosey

    Moosey Senior Member

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    Good call mate, I've shared a few of my favorite clips from Boiler Room in the past here as well!
    [video=youtube_share;qhmZSHOCOCw]http://youtu.be/qhmZSHOCOCw[/video]
     
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