Ill start off by saying that I am new to IM, currently have 6 MNS, and thats about my only expriences with IM so far. I read all of these case studdies/journals talking about how guys start out with larger sites and do so well. Truth be told im not so sure im ready to tackle a keyword with 20k+ local searches, to be blunt I dont have the cash to put out on all the backlinks, EDUs, social bookmarks so on and so forthe to get it to the first page. But what do you guys think of this idea? I will use Shoes as an example. I decide to make my site about shoes, knowing that shoes have a ridiculous amount of competition and there is no way right now I can rank shoes, but I do so knowing that I plan on having a TON of keywords to work off this page with that I can target that I feel confortable that I can rank high. Even though im not ranking for my keyword, if I am ranking for all or most of my extra keywords can this still be a successful site? Does this sound like a solid idea for a novice, or am I looking at things all wrong?