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What do you think of hyphens in urls?

Discussion in 'Black Hat SEO' started by mmichael, Jun 10, 2011.

  1. mmichael

    mmichael Junior Member

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    The purpose would be to hijack traffic from an established brand. The keyword rich version of the url I want is unavailable, however it is possible to add a hyphen and include the keywords.

    Does it make any difference to the SERPS?
     
  2. homenet

    homenet Power Member

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    In my experience no, a single hyphen shouldn't give you any problems. Multiple hyphens do have a more spammy 'appearance' but I've not seen any evidence to suggest that Google penalises them.
     
  3. morehits

    morehits Junior Member

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    There is a bit of debate about this subject but this is the general consensus.

    I did a bit of research into this and i found that as long as the hyphens go between proper words in the URL then it's just as good as the original URL in googles eyes.
     
  4. mmichael

    mmichael Junior Member

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    Ok good to know. Yeah, I know they appear more spammy, but the traffic would be coming solely from the serps and not entered in by the user. Thanks

    Any other BH members have feedback?
     
  5. Sacrilege

    Sacrilege Regular Member

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    Are you using a brand name or misspelling thereof? Hijacking a brand name will get you UDRP'd, but worst case scenario: they take the domain. Have fun in the meantime though just don't invest a ton of cash in it.

    Dashes shouldn't make a difference, SE's recognize them as word separators.
     
  6. oxonbeef

    oxonbeef BANNED BANNED

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    It's only us marketers that look at urls everyone else just reads the description.
    A more appealing description with a good call to action can steal
    traffic from the sites ranked above it.
    Think like how the public search not us analysts.
     
  7. SuperLinks

    SuperLinks Elite Member

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    I've tried this out a few times, on various keywords that I'm trying to get ranked. Some low hanging fruit keywords which don't have much competition I've tried this method.

    I register the domains on different domain registrars, different class A IPs on separate hosting accounts, both private WhoIS, relatively same URL structures (with variation), all unique content with relatively same KW density, videos on pages, etc. All used the same linking practices as well, but not the same links.

    I've ALWAYS had a harder time with hyphens. Where the EMD .com will rank high out of the gate with very little SEO and then move to the top spot, the hyphens typically sit around the bottom of page 1 or even top of page 2. Unless I do some serious backlinking, much more than the EMD .com, will I get the hyphen domain to rank at the top of page 1.

    I've done this alteast 5 or 6 times too with various niches, keywords, etc.
     
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  8. homenet

    homenet Power Member

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    Yeah true, fair point.
     
  9. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    EMD's are the exact domain, in the correct order. BlackDogShoes.com is an EMD for "black dog shoes". Nothing else will rank as well naturally for that term.

    M8tt C8tts has said that Google favors EMD's. Black-DogShoes.com is not an EMD, it's a keyword domain.