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What do you think about Search Experience Optimization?

Discussion in 'White Hat SEO' started by seodaddy, Aug 10, 2015.

  1. seodaddy

    seodaddy Registered Member

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    Search Experience Optimization


    I was reading a post on SEL, and the title was
    From SEO To SXO: Search Experience Optimization


    Is SXO really different from SEO?
     
  2. rabbitking

    rabbitking Elite Member

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    Let us know the original source of the content and we can see what you are talking about. :)
     
  3. Avid Learner

    Avid Learner Regular Member

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    Found this via google, if this is what the OP is referring to...
    Code:
     http://searchengineland.com/seo-sxo-search-experience-optimization-223812
    In answer to OP's question, one could cynically say "No".

    But, digging deeper, the author is talking about going beyond optimizing for keywords (a retrospective approach) and trying to figure out why users are hitting your site and accommodating/fulfilling their "quest" (prospective) - thus, google rewards your site with higher ranking.

    Not something you want to spend much time on for crash and burn sites, but might be valuable for long term properties.

    That said, it falls way short of how you might go about finding out what users really want. It is not as easy as a survey popup within the first 10 seconds of arrival, as the author suggests. It is about the equivalent of "buy low, sell high" for how to profitably trade stocks.
     
    Last edited: Aug 12, 2015