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what do you think about changing main page content ?

Discussion in 'White Hat SEO' started by rambolife, Feb 7, 2013.

  1. rambolife

    rambolife Regular Member

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    an aged website that is ranking for years.. suddenly drops a bit for main keywords ( recent 17 & 24 update)..

    the main page content is also been copied by numerous competitors over the years, and im thinking of changing it.

    what do you think about that?
    any suggestions for best practices ?

    im thinking of just modifying the content, but i really want to do something fresh..

    Thnx alot !
     
  2. kasheshe

    kasheshe Regular Member

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    It will drop initially but if it has as much authority as you are suggesting, it will come back. It is impossible to keep a website with the same home page content for years. Look at all the sites that change their look and their designs every year. So don't fret, don't bore your viewers with the same page for years. Change it but keep the main topic still in the home page.
     
  3. rambolife

    rambolife Regular Member

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    Thnx for the reply..
    its a gray niche.. only after the recent updates i dropped to position 7 (from 1) for my main keyword.. tough niche..

    so now i dont know if to make a big change is the right thing to do.. i know its always good re refresh content, but baby steps and not in bulk..
     
  4. conrulez

    conrulez Power Member

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    Changing the content up could actually help but it can also hurt. Too many unknown factors to say for sure. It's "likely" to not do much though provided you keep the same keyword density, don't suddenly add too much ad space above the fold, etc...

    It's probably a 99% chance that you dropped because your competitors stepped up their game. And of course you could have additionally also been hit with neg SEO. Again, WAY TOO MANY factors that are unknown by us. If I were you I'd take a REAL CLOSE look at the competition and see what they are doing vs what you are doing. Your strength is age, of course, but what does your backlink profile look like? Is there enough diversity there? Have you lost some links lately? And so on and so on....

    IF you are going to change the content, I would most definitely dot every I and cross every T at that time and make sure your on page SEO is up to par. I would also try adding more content (meaning if you used to have 400 words make it 600+ now) not only to the main page but then make some additional pages too.

    My guess is that it's not a content issue though. It's a backlinking one. Great links trump great content EVERY DAY. Your issue at the moment is where you rank, not conversion. Focus on your links and then tweak content to get your conversion up.

    Best of luck,
    Con