Personally my views on this topic are this. First of all I am the Ceo of my own company and we put out home study courses and offer services primarily in the real estate investing niche. We also have a few how to make money online products. We launched our affiliate program a couple of months back . We offer great payouts to affiliates however I noticed that after I did joint ventures with couple of our affiliates they made a lot more money and of course I made a lot more money. I believe the reason for this outcome was when they converted to being joint venture partners I offered them a much high share of the revenue which made them extremely motivated and my products and services became their top priority in terms of their marketing and promotions. They had substantial email subscribers and I provided great marketing materials, I even gave them four months of sequential autoresponder messages along with banners, text ads, videos etc so that they could educate they subscribers thoroughly. This strategy produce a high conversion rate. So the bottom line is this, for me Affiliates are great but they become greater when you enter in a joint venture agreement with them and give them a substantial share in the revenue. So my question is this, do you do you prefer to be an affiliate or joint venture partner?