What do you include in SEO reports for clients?

What do you include in SEO reports for clients?

One of my clients asks for a report every 15 days. I’m just curious what other people are doing.

I often include:
New blog posts
Google Search Console metrics
Google Business Profile metrics
Some backlink-related work

A good addition for you could be some on-site advice, minor tweaks which clients can do themselves easily can often see some nice improvements, an easy cost free way to gain some brownie points with clients I've found.

I keep track of all clients traffic too and will always point out when delivering reports any improvements and where I feel there is room for more. You want to show them that your work is worth what they're paying and even more so that they NEED you - show them why.

I keep mine simple, rankings, organic traffic, leads/conversions, GSC insights, backlinks, content published, and next steps.

I usually focus on rankings, organic traffic, GSC data, and completed work. Keeping reports simple makes them easier for clients to understand.

I’d show the numbers that actually tell the client what changed: clicks, impressions, rankings, leads or sales, pages gaining or losing traffic, new content, links built, and important fixes. For a 15day report, I’d also compare it with the previous 15 days and point out the 2or3 biggest changes. That makes the report useful instead of just being a list of SEO tasks.