What do you guys use to track website SEO performance? Here’s what I do:

Every SEO has a different approach, so I was wondering what you guys do.

I personally like to do this for brand-new websites:

Create a Google Sheet with the following columns:

• Page URL
• Publishing date
• A column for each month for the next year

Then, every month, I input the respective number of (organic) clicks driven by each page.

This helps track the performance of every single SEO page you publish and allows you to easily track pages that aren’t performing as well as they can be.

Bonus points: this also gives you the average # of months it will take for new pages to rank on your website.

For example, one of our clients is already a well-established authority in their niche. So, the average time it takes to get them to rank at the top of page 1 is something between 3 to 6 months, depending on keyword difficulty for the most part.

google tracks all activity across their platforms, if you intend to send backlink reports to your clients using google sheets you might tank their sites. I know that you didn't talk about backlinks, but be careful not to do this

Google Analytics already does that.