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What do you guys do for your on-going SEO clients once all on-site and basics are done?

Discussion in 'Black Hat SEO' started by macdonjo3, Apr 10, 2016.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Lets talk $1000+ per month clients. So you've already done all the optimization you can for on-site, and you've already added them to every directory known in the area and got as many citations as possible. You've been doing SEO for them for say a year now, where do you expand to?

    I figure I might as well set them up their own 20-site niche PBN and just keep pushing monthly posts to each property.

    I would love to hear from agencies on here.
     
  2. Dunbar

    Dunbar Newbie

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    If you're going to build them a PBN, I'd recommend you tell them what it entails. How transparent have you been about your efforts so far?
     
  3. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    It depends, did you ranked them after those 12 months? If you didnt I would tell them that I cant help them. If you did I would tell them that I don't want to take any of their money anymore cause it makes no sense now that they are nailed to position No.1 for so many months.
     
  4. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Moved from page 3 to halfway up page 1. They've been on a lower $ plan until now, but talking on amping it up to go #1
     
  5. thym0nk

    thym0nk Regular Member

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    Started an agency-ish myself here. I build a PBN for them, only if they aren't ranking after all the optimization. If they're already ranking, I keep them happy by buying a couple of Huffingtonpost, Forbes posts.
     
  6. myopic1

    myopic1 Regular Member

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    Add more keywords, go after the lower searched for long tails and charge for ranking maintenance, essentially you need to demonstrate ongoing worth.
     
  7. freckletone

    freckletone Jr. VIP Jr. VIP

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    I work for an in-house agency in the U.S. We don't do any PBN's at all; strictly white hat.

    Before we changed our pricing models for each client monthly for our on-page work we would build out 2 new pages (each targeting a new city or service/phrase + city)... plus a short blog post targeting specific keyword and city (3 new pages ever month per client).

    We would also refine the on-page stuff like make subtle changes to pages to get them to rank better, alter H1 tags, adding alt tags etc and also had to make sure the schema data was properly optimized. We also have to constantly update the pages every year and manually change out the year from 2015 to 2016 since our clients products are searched for via year. As an employee we have no say as to what plugins go into our software (it would be easy to have a search and replace program installed that could change out the year on pages). Only the owner has the final say so as an employee I just do the grunt work.

    We actually had to do the schema stuff manually using the Google data highlighting tool and check for errors by checking each client in the Google developers site. Each month we still have to check each client's profile in webmaster tools and check for indexing/crawl errors, look for drops in traffic etc and fill out a spreadsheet. Everything is kept track off in a spreadsheet (new pages built, on-page changes) etc in order to show clients if they ask what we have done for them lately.

    For clients who needed extra work we would also continue to do off-page on a need is basis (building more links, citations etc).

    From time to time we have new assignments that we have do for all our clients; for example run them through website grader in order to make sure the titles and descriptions aren't too long because even though it doesn't matter that much in the grand scheme, some clients will have our competitors tell them we're not doing a good job because it's too long... or they will panic if they happen to check it themselves and see that it says certain areas need improvement (even though they are ranking just fine). So we spend a lot of times crossing our t's and such so our competitors can't say "Your SEO company sucks, your titles are too long" etc. It makes clients panic even if they are on the first page.

    Other things we've had to do was build "state" pages, especially for those who were in tiny small states.
     
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    Last edited: Apr 11, 2016
  8. Dakarois

    Dakarois Regular Member

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    Are they ranking in maps?
     
  9. semahsedut

    semahsedut Junior Member

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    how much is a standard price for a SEO session of a standard blog?
     
  10. loedown

    loedown Jr. VIP Jr. VIP

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    I'm not sure if I would throw a PBN at them unless they know the risk.
     
  11. myopic1

    myopic1 Regular Member

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    So that's what you whitehat guys do eh, I knew there had to be something that you did! Just kidding. How white is white for you, are you paying for blog posts or just doing 'outreach' *shudder*.
     
  12. freckletone

    freckletone Jr. VIP Jr. VIP

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    Outreach. No paid guest posts allowed at work. I have a boss and he says no. We also don't outsource any of the grunt work. We have to do everything ourselves; data highlighting, bookmark etc. A few years ago we did use UAW before it stopped working but we have stayed away from purchasing any links at all.

    For my own Amazon niche sites I buy posts and it works.

    On a few clients I actually felt we were doing a disservice by not buying guest posts but at work I don't call the shots. I can only make suggestions but it's my boss' call. We would also have to write articles on a few Web 2.0's to have something to show the client because eventually they all ask at one point or another what we've been doing for them. It was pointless though as the web 2.0's had no back links other than a few manual bookmarks and social media links. At one point we were posting articles on a few of the same web 2.0's over and over just to have something to show for the client.

    We also try to build real links from forum guest posts, relevant profiles (on relevant sites, not automated spam). Finding a relevant high quality directory. Everything is done by hand the old fashioned way by using search operators in Google, no software or anything.

    When I started working on my own sites I noted that posting on web 2.0's without backlinks was pretty much useless so I decided to buy links and I find it more efficient.

    We mainly deal with established brands who want to dominate for a city so it's not super duper competitive. We run into trouble when we have a client who wants to rank for a global competitive term without a city. Our SEO isn't the strongest to be honest; I've seen other SEO companies do much better and even go viral getting published in sites like Ranker. Huffington and tons of other news publications. Our SEO is not on that level but it is competitive for our niche (95% of our clients are in the same industry).

    I would never want to do SEO for anyone else or freelance; I would rather just do affiliate marketing like Amazon because that way you don't have to deal with clients. Clients always want to know what you've been doing for them lately, or question your tactics after they've read some article about SEO etc. Or tripping because their "website score" is low based on a third party site. I'd much rather do affiliate marketing.
     
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    Last edited: Apr 11, 2016
  13. myopic1

    myopic1 Regular Member

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    Wow, the more I learn about how the big guys do things the more I can't help shake my head...what a ridiculous industry we work in. Web 2.0's with no links just to be seen to be doing something...incredible. If someone asked me to create a web 2.0 so we have something to con the paying client with, I think I'd put my head through my screen.

    I keep editing this post because the more of what you just wrote that sinks in the more it blows my mind! Profile links and they're paying big money for this service! (not criticizing you here for doing you job by the way)

    So you're just emailing websites that are relevant to your niche all day in the hopes that someone replies favorably with 'yes you can get a post on my website'? Tell me they at least let you automated email gathering?

    Yes exactly, now companies that can get content to go viral are worth their money but for me that becomes marketing rather that what I would call pure SEO that is seems you guys do. Out of interest, what is an average monthly fee to work with your company? Lets say I'm a medium sized business with a presence in many cities and I want a large scale campaign.

    You've confirmed everything I thought about large SEO agencies, thanks for your detailed response.
     
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    Last edited: Apr 11, 2016
  14. myopic1

    myopic1 Regular Member

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    Well holy fuck.
     
  15. THUNDERELVI

    THUNDERELVI Elite Member

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    That's because you need to be upfront with your clients: tell them EXACTLY what to expect! Your time is valuable, and if they want to second guess your decisions, they might as well find a new company to deal with their site. If you rank their site and they make profit out of it, they don't really give a shit what you have been doing for them lately - they will be too busy with their own business.
     
  16. freckletone

    freckletone Jr. VIP Jr. VIP

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    For most of our clients (who are all in one industry) we can get them to rank first page for their keyword + city and a few surrounding cities without doing outreach. We are a niche company meaning we specialize in an industry for example, dentists (not our industry, just an example).

    Quality profile links because they are from relevant sites in their industry (just stating an example). Very different from Xrumer spam. These are legitimate links and not spam. Not necessarily a forum like BHW but a link from a site in their industry that is niche relevant.

    We aren't "super big big" btw in our industry. Maybe smaller sized company with around 25-30 employees? We're by no means "big" and our rates are reasonable; not exorbitantly expensive. If they sign for a 1 year contract its a few hundred dollars under $1k so not exorbitantly expensive. We are also in the U.S and don't outsource the SEO work.

    We have one client that has massive authority so for that particular one we just build tons and tons of pages each month targeting different cities and products/services and it all ranks on the 1st page.
     
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  17. The Curator

    The Curator Jr. VIP Jr. VIP

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    I would echo the others on here who have said 'no pbns', absolutely none allowed for our clients. We can't risk doing something that would get the customer's site deindexed, there would go our local reputation.
    Our go to local seo services for businesses;
    GMB, on-site, bookmarking, citations, niche and geo-local directories, competitor's backlinks, social media, press releases, videos, 2.0's branded, brand securitization & unstructured citations, guest-post blogging and infographics, silo articles for round-ups (local personalities, niche), and answering FAQ found on answerthepublic.com.
     
    Last edited: Apr 12, 2016
  18. sucusd

    sucusd Registered Member

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    I follow two ways.
    How to create a circle of links between web pages and the same point on the main site.
    Two ways of creating a web pages with the tree-shaped network main site debuted at number 1.
     
  19. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    I partnered up with someone doing some local SEO, and it's a pretty big change from the nationwide stuff I've done with my other sites. It's hard to find people who let you guest post from a small local business like "Chicago dentist". How do you guys find opportunities for that? We are so busy we get clients coming to us almost every day.
     
  20. The Curator

    The Curator Jr. VIP Jr. VIP

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    Here is a list of notes that I have for this sorta thing...

    Find Local Blog Opportunities


    Get a sense of existing local blogs in your niche or industry. You can see what kind of posts are popular or topics they are covering.
    Look for location specific blogs:

    • "city name" + "industry" + "blog"
    • "zip code" + "industry" + "blog"
    • "county" + "industry " + "blog"
    • [locale topic blog]
    • [locale bloggers]
    • [locale blog]
    • [intitle:blog locale]
    • [inurl:blog locale]
    • [intitle:post locale]
    Look for blogs based on topic:

    • Topic + inurl:blog
    • Topic inurl:guest post
    • Topic + intitle:"contribute" or "write for us"
    • "Topic" roundup

    From <http://www.whitespark.ca/blog/post/77-how-to-find-opportunities-for-local-link-building>

    Guest Post: If the link is a guest post link I will look to see if I can quickly find out how to get in touch with the website owner to pitch them. I look for a "write for us" or contact page. If there is neither, I will do a who.is search. If I can't find anything I remove the opportunity form my list. Never waste too much time, because there are plenty of other opportunities to look for.

    From <https://ahrefs.com/blog/how-to-get-backlinks/>

    Our Sheets contain 5 simple categories:

    1. Status - where we are in the process (contacted, draft submit, live, etc).
    2. Type - for the purpose of this post, it's ‘guest post'. However, we use this method to track link building efforts across all types.
    3. Site URL - the website we're targeting for guest posting.
    4. Guidelines URL - the ‘write for us' page, the place we can go to easily find word count, suggested topics, etc.
    5. Contact - the EMAIL address of the person we need to reach. Always try and find an email address, response rate is much better than contact forms. We use http://findanyemail.net.

    From <https://ahrefs.com/blog/local-seo/>


    • keyword "write for us"
    • keyword "guest post"
    • keyword "become an author"

    From <https://ahrefs.com/blog/local-seo/>


    Guest posting
    You want to send out this email as yourself.
    Subject: you should blog about [insert your guest blog post topic]
    [insert their first name], as an avid reader of [insert their site name], I would love to read about [insert guest blog post topic], and I think your other readers would as well.
    Your content on [insert existing post from their website #1, insert existing post from their website #2, and insert existing post from their website #3] is great, but I think you can tie it all together by blogging on [insert guest blog post topic].
    I know you are probably busy and won't blog on it, so I'm going to make you an offer you can't refuse.
    [​IMG]
    How about I write it for you? Don't worry, I'm a great blogger and have had my posts featured on [insert previous guest post URL #1] and [insert previous guest post URL #2].
    Let me know if you are interested. I already know your blogging style, plus I understand what your readers love... as I am one.
    [​IMG]
    Look forward to hearing from you,
    [insert your name]

    From <https://www.quicksprout.com/2012/12/07/the-link-builders-guide-to-email-outreach/>

    Guest Posts
    For guest posting, you want to have a more personal approach in your email. However, you don't want to be overly personal and invade their bubble. I like to do some light digging and find something I can personally connect with them on (if you can't find something in 5 minutes, move on). I find this works better than trying to explain why the article would be a great fit for their site. Also, I found that adding a small incentive boosts the response rate.
    Hey Taylor,
    I recently came across BanjosOnTheGreen.com and saw that you play a Deering Banjo. I broke the neck on my banjo a few days ago so I've been looking for a new one. I've never played a Deering before though: what's your take on them?
    Also, I've been writing up music articles and would love the chance to write on your blog. I'd be happy to send over a new set of banjo strings as a thanks!
    Cheers,
    -Peter

    From <https://moz.com/blog/outreach-letters-for-link-building-real-examples-14902>

    City Resource Footprints


    • [city name, State Abbreviation] inurl:links
    • [city name, State Abbreviation] inurl:helpful
    • [city name, State Abbreviation] inurl:useful
    • [city name, State Abbreviation] "useful links"
    • [city name, State Abbreviation] "helpful resources"

    From <http://citationlabs.com/the-guide-to-local-link-building-campaigns/>

    Here's a sampling of what we like to use for finding local links pages:

    • "helpful resources"
    • "informative resources"
    • "informative websites"
    • "links for further"
    • "links for more"
    • "resource links"
    • "useful links"
    • "useful websites"
    • "websites for further"
    • "websites for more"
    • "helpful links"
    • "helpful websites"
    • "informative links"
    • "interesting links"
    • "list of links"
    • "list of websites"
    • "recommended links"
    • "recommended resources"
    • "recommended websites"
    • "suggested links"
    • "useful resources"
    • "the following links"
    • "the following websites"
    • inurl:helpful
    • inurl:useful
    • inurl:links

    From <http://citationlabs.com/the-guide-to-local-link-building-campaigns/>


    Finding bloggers is easy. Instruct your VA (same one used to find citations) to look through Google using search operators like:

    • your city blogger
    • your city list of bloggers
    • best blogs in your city
     
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