What do you do when your keywords are in 20th position?

When your keywords are in the 20th position, optimize your content by improving on-page SEO, building high-quality backlinks, updating old content, and increasing internal linking to boost rankings.

Try refreshing the content on those pages. Add more helpful info, better headings, or visuals it can make a difference.

When keywords are sitting in positions 20–30, I treat them as low-hanging fruit with high potential.
First, I optimize the on-page content improve the intro, add FAQs, and match search intent more closely.
Then I build a few contextual backlinks to the page (guest posts or niche edits help).
Internal linking from stronger pages also gives a solid boost.
Often, a mix of content refresh + authority signals is enough to push those terms onto page 1.

I usually update the content and make sure it matches search intent more closely. A few adjustments in structure or headings can sometimes help a lot.

bigjojototo said:

Hello,

What do you do when you have a nice bunch of keywords stuck between the 20th and 30th position?

I look forward to hearing your answers.

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If your keywords are stuck on page 2 or 3, boost the page with better content, internal links, and a few targeted backlinks to push it up.

If keywords rank 20th updates content and build links.