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What do you do when you feel you have your competitor beat in every way?

Discussion in 'White Hat SEO' started by macdonjo3, Sep 4, 2015.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    My competitor and I have an EMD for our brand names, both registered before the EMD penalty.

    He registered his .org in July 2012 and I registered my .net in Aug 2010.

    He has minimal amounts of content and I have 10+ articles that I wrote myself over time.

    My DA is 23 and PA is 31. His DA is 11 and PA is 24.
    My TF is over 20 and his is under 10.

    Our page loading speeds are close. When I did the Google Insights test, I ranked higher or equal on all parts.

    I used to rank top 3 but over the past 12 months or so, I've been slowly slipping off front page, onto the bottom of second, and right now after doing some manual link building (one big web 2.0 and one video property) I'm bumping around second page and sometimes onto third. My competitor is ranked first.

    I have literally every aspect beat but I'm still so far from him which makes this the most confusing SEO battle I've ever had. Any thoughts?

    The only aspect that I can see him maybe having a slight possible advantage would be social media. I have lots of Facebook likes, Twitter followers, Instagram followers etc and he doesn't link to his on his website.
     
  2. nikita12

    nikita12 Jr. VIP Jr. VIP

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    Interesting question. Did not see this earlier. I'd like to venture a guess.

    If your competitor has been at the very top of the search results for a few months, then its most likely that he has some signals that make Google believe his domain name is a brand. I am listing a few things off the top of my head. Lets assume his exact match domain is "AbcDef.org" where the keyword you want to rank for is "abc def"

    1. High quality back links with anchor text "abcdef.org", "abcdef" and "abc def".
    2. High CTR when people search for "abc def".
    3. Lot of citations of "abc def"
    4. When you search on google for "abcdef" - does it automatically suggest "abcdef.org". This would mean that a lot of people are searching for "abcdef.org" directly in Google.

    When it comes to branding - i.e. if Google believes a particular domain is a brand, then the TF/CF/DA signals or EMD penalty do not matter.

    If you want, you can PM me this competitor's domain and I'll be happy to do some sleuthing for you.
     
    • Thanks Thanks x 2
  3. metafser

    metafser Regular Member

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    Decent reply mate. Agree with you..
     
  4. bimmerime

    bimmerime Regular Member

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    very interesting post, i would like to hear more on how does google categorize a website as a brand.
     
  5. 67MAD54

    67MAD54 Regular Member

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    Yeah it would be interesting to let us know what you found when looking into this website :)