My competitor and I have an EMD for our brand names, both registered before the EMD penalty. He registered his .org in July 2012 and I registered my .net in Aug 2010. He has minimal amounts of content and I have 10+ articles that I wrote myself over time. My DA is 23 and PA is 31. His DA is 11 and PA is 24. My TF is over 20 and his is under 10. Our page loading speeds are close. When I did the Google Insights test, I ranked higher or equal on all parts. I used to rank top 3 but over the past 12 months or so, I've been slowly slipping off front page, onto the bottom of second, and right now after doing some manual link building (one big web 2.0 and one video property) I'm bumping around second page and sometimes onto third. My competitor is ranked first. I have literally every aspect beat but I'm still so far from him which makes this the most confusing SEO battle I've ever had. Any thoughts? The only aspect that I can see him maybe having a slight possible advantage would be social media. I have lots of Facebook likes, Twitter followers, Instagram followers etc and he doesn't link to his on his website.