Noah Hawryshko
Senior Member
- Apr 28, 2016
- 901
- 891
Hey, so there's something happening on one of my ad campaigns that doesn't seem to make logistical sense to me. Let me see if I can try to explain this without twisting my tongue in knots over and over again.
So right now, I'm using detailed targeting and I have 8 criterion set that I want to target users by, representing around 220,000 people. Facebook estimates that my daily reach will be about 1000-2700 people given my current daily budget. However, when I add a specific 9th category which only represents around 2,000 people making the total 222,000, my daily reach shoots up from 1000-2700 to 1700-4200.
If the 9th category that I added represents less than 1% of my total audience, why would adding it bring up my estimated daily reach by close to 50%? What am I missing here?
So right now, I'm using detailed targeting and I have 8 criterion set that I want to target users by, representing around 220,000 people. Facebook estimates that my daily reach will be about 1000-2700 people given my current daily budget. However, when I add a specific 9th category which only represents around 2,000 people making the total 222,000, my daily reach shoots up from 1000-2700 to 1700-4200.
If the 9th category that I added represents less than 1% of my total audience, why would adding it bring up my estimated daily reach by close to 50%? What am I missing here?
