What Dictates "Estimated Daily Reach" in Facebook Ads?

Noah Hawryshko

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Hey, so there's something happening on one of my ad campaigns that doesn't seem to make logistical sense to me. Let me see if I can try to explain this without twisting my tongue in knots over and over again.

So right now, I'm using detailed targeting and I have 8 criterion set that I want to target users by, representing around 220,000 people. Facebook estimates that my daily reach will be about 1000-2700 people given my current daily budget. However, when I add a specific 9th category which only represents around 2,000 people making the total 222,000, my daily reach shoots up from 1000-2700 to 1700-4200.

If the 9th category that I added represents less than 1% of my total audience, why would adding it bring up my estimated daily reach by close to 50%? What am I missing here?
 

tasburrfoot

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Hey, so there's something happening on one of my ad campaigns that doesn't seem to make logistical sense to me. Let me see if I can try to explain this without twisting my tongue in knots over and over again.

So right now, I'm using detailed targeting and I have 8 criterion set that I want to target users by, representing around 220,000 people. Facebook estimates that my daily reach will be about 1000-2700 people given my current daily budget. However, when I add a specific 9th category which only represents around 2,000 people making the total 222,000, my daily reach shoots up from 1000-2700 to 1700-4200.

If the 9th category that I added represents less than 1% of my total audience, why would adding it bring up my estimated daily reach by close to 50%? What am I missing here?
It's probably a cheaper targeted audience. Spend less = more reach for your budget.
 

AFlySociety

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It's due to the fact that less people are targeting that 9th category with your targeting parameters.
 
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