What determines if a site outranks Google Places?

For some searches I see like the first 5 results are Google places.

For other searches, I'll see 2 or 3 results and then Google places.

What determines if regular websites beat out Google places or appear under them instead?

 

bizzzzzump!

 

reviews bring you up on the map listings. thank me later
http://www.fiverr.com/users/jarau/g...ur-google-maps-page-from-3-different-accounts

 

Thanks. Bought it.

 

Not really what I was asking.

I mean regular listings that outrank local listings.

Like this:

 

I think it's just enough links to outrank it. I'll assume being listed in Google places gives a listing a bit of juice, but can still be outranked.

What's weird is I just did a site for a friend's business, added to google places. It's in google places but not listed at the top. But it's now on the first page but doesn't have a letter beside it.

 

This is a great question, I'd like to get a better understanding of why some sites are ranked above the 'Google Places' section.

 

just backlinks, i went from #3 to #6 last week (behind local listing) when my competitor got a lot of fresh backlinks, huge income drop...

 

I think its pure backlinks from ip's. Meaning 5000 links form the ame ip dont count but 1 link each from 5,000 different ips does.

The more inbound links you have the greater the chance you will hop the google maps listings.