Discussion in 'Black Hat SEO' started by Georges, Aug 30, 2012.
i see most people say they put theirs at 0.35 but i did and im getting 0 impressions, its too low.
this really depends on the keywords.
Your bid is obviously too low.
As mentioned by an earlier poster, the bid amount for clicks for any given keyword will depend on the word. For example, insurance keywords have the highest CPC in the industry at around 55 dollars. Right after that are banking and lending or loan keywords. Use Google's keyword tool and make sure the approximate CPC column is selected. This will give you an idea of what to set both your bid and your overall budget at for your target keyword and related keywords.
These resources shed more light on researching bidding on keywords,
This link is for Google's platform but because Microsoft's is search engine based, the same rules apply.
Hope this helps,
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