Lets say I have a car reseller company. Brand = "Muler Cars", domain = mulercars.com Muler Cars has branches in New York, Boston, Philadelphia Money keywords would be: cars New York, cars Boston, cars Philadelphia I am thinking now how risky it is to use "Muler Cars New York", "Muler Cars Boston", "Muler Cars Philadelphia" as anchor text. Obviously they are branded. Muler Cars actually exist in these cities. Thus we could think it is a natural anchor text and not risky. However, they also contain the money keywords. Any suggestions how aggressive I can got with these kind of keywords as anchor?