what could be the reason for this massive ahrefs drop?

navman

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Today on one of my websites, I see this massive drop in rank. Also the DR went down from 52 to 12!! Not much change in backlinks or referring domains from earlier. No change on moz DA (yet).

Lot of keyword rankings gone down. No manual actions on GSC.

Any idea what could be going on? Can any expert please help me understand what could be the problem?

upload_2020-4-12_23-17-22.png
 
Check if you lost lots of backlinks suddenly that’s one reason
Thanks for the response. There is a gradual drop of backlinks, but not significant. Here is a screenshot. This drop in ahrefs has also reflecting on the rankings quite accurately & a lot of keywords have moved down. Many from page 1-2 to pages 5+

upload_2020-4-12_23-55-49.png
 
Look if in lost backlinks, some are marked as « dropped ». It means they stop counting them as backlinks and therefore have no power value anymore in the eyes of ahref
 
Look if in lost backlinks, some are marked as « dropped ». It means they stop counting them as backlinks and therefore have no power value anymore in the eyes of ahref
Checked this also and there is nothing significant as compared to the normal lost/broken/dropped links as compared to previous months.
 
It could be that Ahref changed/updated how they evaluate sites.
 
The only reason can be loss of lots of backlinks at once. SO suppose you purchased 200 pbn links and all of those got deindexed - that can be a reason for such a massive dro
 
The only reason can be loss of lots of backlinks at once. SO suppose you purchased 200 pbn links and all of those got deindexed - that can be a reason for such a massive dro
Thanks for the reply. I remember buying 10 PBN links about 3-4 months ago, and that's about it. Haven't ventured into PBN after that. Not much of a PBN fan either. Always trying to get good quality links.
 
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