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What can I expect? Selling my mail list to a big affiliate

Discussion in 'Affiliate Programs' started by ShaolinPower, Nov 17, 2016.

  1. ShaolinPower

    ShaolinPower Newbie

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    Hello guys,

    I am pretty much a beginner in this world thus I apologize if the following seems a but ''newbie-style''.

    I do own a list of more than 10,000 VERY relevant potential customers to one HUGE affiliate, the kind of ones that made millions of Euros int the last 10 years. I do basically want to sell them my list of customers in exchange of a part of the profits they will make with each of the customers I am giving them.

    Questions:

    - Even though the Affiliate is a pretty huge company, how do I make sure that, as soon as we have a deal, they don't just hide the profits they made on each of the contacts I gave them ?
    What's typically the security one has in this kind of situation ?

    - As I wrote in another thread, I do have a problem: I do not want them to know my identity since, for other business, we can very well be competitors. Could that be a problem when arranging a safe deal/contract? Would you play it clear when you contact them: ''I want my identity to stay hidden'' or something like that ? Can I sign a contract under a fake company name ? Wouldn't they actually straight away want to fu.. with me if they know they won't have potential legal problems doing so?

    - Typically, what part of their profits can I ask them ?
    I am basically giving them emails/names/phone number/language and 3 classifications regarding the economical potential of the customer (bad/average/important). In exchange, they use their system to make very good offers to the potential customers, using their strong email system and making sure each communications is made in the customer language.
    What share can I expect? 33% ? 50% ?
    FYI, I am looking for a share of the lifelong profits customers will make, not limited profits.


    Well, that's it... Thanks in advance blackhat !!
     
  2. Jamie.TM

    Jamie.TM Newbie

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    Hey Shaolin,

    Couple of things -

    I assume they will give you a joint access to an affiliate account where your leads will be monetized. Sprinkle in a bunch of emails/fake data within your list so you can see what offers are being sent and can check if any clicks are being registered within that account. Email 1 - click link - check click ip's and see if it is registered in your account. This is one way to see if they are sending extra offers not shown to you or splitting your traffic to another account. Same situation with numbers, simply forward some numbers and use the same strategy.

    As for staying anonymous, I don't really understand the need. Being possible competitors doesn't seem like a logical reason to need to stay hidden. Competitors work together often, so once again, unless you are doing something shady in relation to this deal there shouldn't be any issues involved with revealing who you are.

    When it comes to profit sharing, aim for as much as they will give you, as long as you feel comfortable with the number. Depending on the uniqueness of the list and niche involved, you need to come up with what seems reasonable. Not sure what you mean by lifelong profits of the customers as advertisers are paying for leads so that they can monetize the lifelong profit of the customers. Depending on the offer and niche, it might not be possible to give more than an upfront payment for whatever the lead is worth to the advertiser. If you want rev-share models you will have to specify that these are the only offers you are looking to have used on your list. Again, after the advertiser has acquired the customer himself he will begin monetizing as well so there will always be leaks beyond your initial offers.

    Beyond all this, there has to be some trust involved on both sides. If you have a lot of worries involved with handing over your customer list, don't do it.
     
  3. IMons

    IMons Registered Member

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    if they are so eager to get their hands on your list, it must be a really good one, i would suggest doing some research on them, joining their lists as a "customer" and seeing how they monetize them and make money of them, try the same approach, and from time to time buy a "sample" of their product to try and figure out all their sales funnels and systems in place.
     
  4. GringoMonkey

    GringoMonkey Power Member

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    I have a lead generating business and to answer your 3 questions:
    1. Unless you can track conversions you would really have to trust them 100% not to shave or accept that they will.
    2. If you sign a contract in a fake name you have no contract, you cannot sue if they breach.
    3. It is normal practice to charge a flat fee per lead, they are unlikely to agree to high % for life
     
  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Ask them for offers you can promote against a agreed value per action/lead/sale. You keep the list and you blast it, they pay you commissions.

    Once they have the list you have nothing.
     
  6. ShaolinPower

    ShaolinPower Newbie

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    Thanks for all the amazing answers. This is why Blackhat is so amazing. Jamie.TM, you are so helpful !

    @jamie:
    - What an amazing advice. Wouldn't it actually make sense to tell them, from the start, that the 13,000 list of customers include 1% of contacts that I own/manage, for my own security. I guess it's a common practice. Maybe it's not common to let the affiliate know though.
    - Regarding me wanting to protect as much as possible my privacy: Apart from us being possibly competition, I do not want them to know how I got the list, which would mean me losing my ''goldmine''. They could find-out knowing my identity. I am really not sure how to handle things though.
    - I am not sure about the Affiliate term but, by lifelong profits of the customers, I mean that each time the customer will make a purchase in his lifetime has a customer, I will be receiving a part of the Affiliate profit. Isn't that something ''common'' ?
    - I will make sure to have a 100% trust before giving any kind of list. The affiliate company is huge and famous in their business, thus I guess it's easier to have a bit of trust.

    @ IMons, I wish I could do what they are doing myself but this is hardcore work / involves a lot of capabilities I don't have as an individual. Plus, I would probably end up making much more money because of their expertise than doing things myself, even if paying a share to them.

    @ GringoMonkey:
    - I believe they have a strong software to track conversions. I will need to make sure it's the case before giving them anything.
    - Not normal to have lifetime shares in the profits of one affiliate customer ? I am surprised. I don't like the idea of a flat fee. With a bit of luck, just one customer can mean a lot of potential profits. I don't want to be limited in my potential profits.

    @ Barto/ Everyone: Your guys are right: Once I don't have the list anymore, I have nothing left. I guess I would need to start with only 10% of the list in the first weeks, build a strong trust, and then move forward with bigger parts of the list.


    Thanks again for all your precious advices guys !
     
  7. alreef

    alreef Registered Member

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    Hey Shaolin,

    Do not tell them you have 1% of the list as protection as this will make them wonder about the value of the list.

    What type of advertising they do that you cannot do yourself for them?

    As long as you own the list you are in-charge that is a given. So plan carefully how you proceed also find a similar program so you can compare results.
     
  8. ShaolinPower

    ShaolinPower Newbie

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    Hey Alreef,

    Thanks for the advice. And actually, I do not want to go into the details of what kind of business we are talking about. But basically, they, as a HUGE affiliate, can offer things to the potential customers that I can't offer at all. There is no really other option than working with them in this case.

    I will be as careful as possible, indeed !
     
  9. articlewritingwork

    articlewritingwork Jr. VIP Jr. VIP

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