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What can I do to make my site appear more attractive and reduce bounce rates?

Discussion in 'White Hat SEO' started by sfidirectory, Jun 11, 2010.

  1. sfidirectory

    sfidirectory Senior Member

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    Hi everyone,

    I am seeking ideas to how to make my site (in my sig) appear more attractive to visitors. My site is a work in progress and relatively young in terms of domain age. I have around 2 to 3 years overall experience in web design and development but no experience of marketing and other related things.

    I would love to learn more on how to do AJAX, Java as it would make my site more dynamic in terms of interactivity. I am wondering how I can include, say, the 10 recent blog posts on my main sites home page somewhere and the area keeps updating everytime a post is published. Am also wanting to know what I can do with my site to make it appear more web 2.0 friendly.

    I only have 3 years of experience with web design and development but am very eager to learn more from experienced developers and designers, and from public opinion.

    Cheers and long live BHW!
     
    Last edited: Jun 11, 2010
  2. charlesbrunkle

    charlesbrunkle Registered Member

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    check what your competition is doing design-wise, and try to get ideas from all of them
     
  3. honeyandthemoon

    honeyandthemoon Regular Member

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    I would remove that background for a start mate. It's just too heavy on the eye, it depletes from your content :) Try using a simple colour or a less dominant pattern.

    Steve.
     
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  4. mofaux

    mofaux Regular Member

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    Have you considered just using wordpress with a nice looking theme? I have a few years of web developing experience myself, and I've only recently started using wordpress. It's a bit like being a guitar player and learning to play guitar hero, but it always ends up looking nice.
     
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  5. Ajamish

    Ajamish Junior Member

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    Ys you can checkout wordpress themes and I get my themes from www thestudiopress com
    hope it helps... and also these are fully customised themes... the best in the market

    If you plan to get any then PM me for very good discount on these themes.
     
  6. stopnstare

    stopnstare Junior Member

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    I would put the W3C paragraph first and your current 1st last. Then make your call to action stronger. "If you would" should be more like "Act now to..." But that is just IMHO.
     
  7. Ramsweb

    Ramsweb Senior Member

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    Hi there

    I agree with another user. Lose the background. It is very distracting and not in an attractive way either.

    Your banner is also too loud. There is no need to promote your logo so much unless you are a very established brand. I think the customers that you are going to get are more interested in what you offer than finding out who your company is.

    Instead of saying "Welcome to...." I think you should suggest what you are offering to them. You have to make an instant relationship with your headline or the biggest text on your page. That will do wonders for your bounce rate.

    Right now, for someone who glances at your site, the Kiwi is first thing that they will see. A lot of users bounce on the Internet because they are too lazy to investigate if your site is relevant or not. They will hop sites until they find one that instantly appeals to them.

    If I were you, I would lose the logo, banner etc. I would have a large headline that said - Affordable and Experienced Web Development. Depending on how targeted your customers are - I might throw in HTML, CSS, PHP in the headline as well.

    Also, if you have a low fixed rate for a service that you think is very appealing, put that in your headline as well - Something like

    "Affordable Web Development - Starting as low as $99 - HTML/CSS/PHP"

    Your niche is very different than mine but I had a 80% bounce rate when I had banners and fancy headings. Now I have plain text without a single picture with a big and simple headline and my bounce rate is 35%.

    Also, since you site is new and maybe not established in the SERP's, don't worry about changing your H1 tag or your main headline until you find the lowest bounce rate or a rate that you are satisfied with.

    I hope this was of some help to you.

     
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  8. sfidirectory

    sfidirectory Senior Member

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    Hey everyone,

    Thanks heaps for all of your feedback, if I could I would shout you all some beer :)

    I am going through my site now and going to make some changes (mainly to the home page atm) with what I have seen on this thread so far. I'm not sure about removing the banner completely but on looking at it I think there could be something else there in place of the kiwi. Am going to think of some ideas and sketch them out when I have some time.

    I'm definitely going to add a business and marketing paper onto my degree because even though I know about web design and development, it is "selling to people" that I need to work on. I know that sometimes suttle changes can make a huge difference...

    Cheers and long live BHW!