fxmanaged

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Hey gents. We have a 94K channel (I rounded off wrong ) about luxury watches associated with one of our businesses.

We're thinking of getting sponsors for each of our videos, where we add a 10-15 second plug after our video intro to one of their products/services similar to what Linus Tech Tips does with his vids.

We already have some interested sponsors lined up, but have no idea what to charge for this. It'll include some kind of desired link in the description as well.

Any ideas/suggestions?
 

Kikerinka

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Depends a lot on the loyalty of your subscribers...
Do they watch the new videos? Do they interact with them (click on links, etc)? How many views a new video gets in the first week?
This determines the value of such a promotion.
 

fxmanaged

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Depends a lot on the loyalty of your subscribers...
Do they watch the new videos? Do they interact with them (click on links, etc)? How many views a new video gets in the first week?
This determines the value of such a promotion.

Total Channel Videos = 167
I also ran a basic report with TubeBuddy. Here are the results. Let me know what you guys think.

channel.png
 

fxmanaged

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Enable monetization and find out the true value!

We've been monetized for a few years and make around $1,000 a month for views, which doesn't even cover production costs. That's chump change. I'm talking about a sponsored video segment after the intro. Read my initial message.
 

techfan

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I wanna buy YouTube sponsors and no idea what to pay. I always assume the YouTuber is over charging.
 

fxmanaged

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Whats the average view count per video?

For our last 10, it has been around 40k, but it varies greatly. Nevertheless, we're getting better and bettering at releasing more viral, catchy topics that our viewers are interested in, so the averages are going up.
 

fxmanaged

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You have a roughly 40k view rate per video for luxury watches, what would you like to set the price at for 15 second segment?

That's what I'm trying to find out and get people's opinion on

We're a well know brand on social media, so any company that caters to the high end market (watch accessories, luxury cars, luxury yachts, real estate/luxury home, private jets, investments, etc.) will be interested.

Depends a lot on the loyalty of your subscribers...
Do they watch the new videos? Do they interact with them (click on links, etc)? How many views a new video gets in the first week?
This determines the value of such a promotion.

Yes, our subs are very loyal to the channel. The views vary. You can take a look above at the image I loaded with some stats, but it can vary from 15k to 50k for a video during the first week.
 
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mothh

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It depends what your niche is.

Here is a video which might help you out, I have no idea weather this is accurate but the comments seem to be positive:
 

nirajjoshi

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The video advertising should cost around $100 for your regular videos. It's a lifetime advertising but $100 for 40K average views is justified.

The links in the description should cost around weekly bass. Maybe $15 a week because very less people check the description leave alone clicking on links.

Note : If the sponsor product is related to your account, is very similar and promotes same business, you should charge double the amount.
 

fxmanaged

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The video advertising should cost around $100 for your regular videos. It's a lifetime advertising but $100 for 40K average views is justified.

The links in the description should cost around weekly bass. Maybe $15 a week because very less people check the description leave alone clicking on links.

Note : If the sponsor product is related to your account, is very similar and promotes same business, you should charge double the amount.

You're way too low by industry estimates and different articles I've read.

The suggestion on the video above by @mothh is (video views after 30 days) divided by 1000 and then multiplied by 30 to 50, which sets a realistic rate for 10,000/month views at $300 to $500. I've seen pages suggest multiplying by 20 to 30, which would mean $200 to $300 for 10,000 average monthly views.

This Medium article that I read today provides a lot more details, research and survey results:

https://medium.com/internet-creators-guild/brand-deal-17e60288ea65

This provides cost per view distributions for both "Sponsored Mentions" (the short promo clips I was referring to originally) and "Full Integrations," which is when you make the entire video about the sponsor.

The article above even suggests higher numbers (of course affected by the niche and channel):

So, if your last 5 videos received around 10,000 views in the first 30 days after upload, and you’re charging $300 for a sponsor mention, that’s a $0.03 CPV. Because creators should be paid on upload (not waiting to see how many views the video gets) future viewership is estimated based on past performance.

On the high end, a creator with 10,000 average views might have a full integration brand deal worth more than $18,000 with a CPV of $1.80. On the low end, that same creator could do a sponsor mention at a 0.2 cent ($0.002) CPV and be paid $20.

So interesting info, which definitely varies widely, but at least gives you a good idea of the range where you should probably be at.
 

nirajjoshi

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The CPV depends on the country your most views are from.
It also depends on the demographic of your viewers.
I can get 100K YouTube views for $150 using Adwords. Ofcourse they are not targeted views but still, I can rank my video with a very high comp keyword just using $150.
So if your video is getting 10K views a month, 30% of those must be from tier 3 countries. I hope not but it's the case now a days. So we are left with 7K views from tier 1 countries. How many of them are going to engage with the sponsored product? Most probably 5% but as I said earlier, it all depends of what the product is.

Now you say that you only earn $1000 a month with almost a 100K subs and 10K views average. I manage an account which earns $1.7-2.2K with just 70K subs. No sponsor products, just adsence. So it all depends on the top country and the engagement.

You can charge whatever you want but if you want the advertiser to return, you must provide value for money. If your video brings them results, they will come back and then you can ask higher rate and see how it goes from their.
 

fxmanaged

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The CPV depends on the country your most views are from.
It also depends on the demographic of your viewers.
I can get 100K YouTube views for $150 using Adwords. Ofcourse they are not targeted views but still, I can rank my video with a very high comp keyword just using $150.
So if your video is getting 10K views a month, 30% of those must be from tier 3 countries. I hope not but it's the case now a days. So we are left with 7K views from tier 1 countries. How many of them are going to engage with the sponsored product? Most probably 5% but as I said earlier, it all depends of what the product is.

Now you say that you only earn $1000 a month with almost a 100K subs and 10K views average. I manage an account which earns $1.7-2.2K with just 70K subs. No sponsor products, just adsence. So it all depends on the top country and the engagement.

You can charge whatever you want but if you want the advertiser to return, you must provide value for money. If your video brings them results, they will come back and then you can ask higher rate and see how it goes from their.

We are very well known in the industry for what we do and already started gaining interest from sponsors. We're just in the process of price discovery now because we've never worked with sponsors before. The reality is that whether we make $1k or $3k a month from our channel, that is still chump change. Established and bigger YouTubers make way more money from sponsors than the monetization of YouTube views. Yes, all of these rates depend on many factors, including demographics, but the articles and research above take a wide array of channels into account. Obviously the advertiser has to get their money's worth, which they'll determine after we include a segment for their products or services, but prior to that, we still need to price things for them.
 
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