- Sep 4, 2019
- Reaction score
I'm looking to run a giveaway for my blog to attract more visitors. What are the stories you've heard or from your own experience of Giveaways that yielded huge results.
That was a hot one. The "nurture and convert" part stood out to me.They're called loss leaders in the marketing world, give away a small product of value that drives in business and then sell a lot more.
To do it effectively, you need to have a strategy for what you're going to do to nuture and convert the people who come in from the free giveaway. Problem is that free creates a mentality in people and attracts people who have no intention of spending - especially in the digital world.
In the real world, black Friday is a perfect example of this in action - the job is to get people into retail stores, because once they're inside - they know people will want to buy other things. So they give out "door stopper" or "gate crasher" items - even smaller stores will offer this.
But you're probably talking specifically about digital, so here's an example MailChimp offered free domains for up to 5 years to create awareness that they did more than just emails and at the same time were targeting the spur of entrepreneurship that happened as people were laid off and trying to start their own businesses. They followed those sign ups with a drip campaign focused on getting all the tools a business would need to start up properly - and while I don't have any numbers to back up that it was a success, I'm sure they converted quite a bit of business from it - of course that was a unique moment in time, so hard for them to pull off again - but it shows free giveaways can lead to long business - especially if you hit the right audience at the right time.
Problem is that free creates a mentality in people and attracts people who have no intention of spending - especially in the digital world.
We get it, advertisements are annoying!
Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features and essential functions on BlackHatWorld and other forums. These functions are unrelated to ads, such as internal links and images. For the best site experience please disable your AdBlocker.