what are you doing with your keywords?

IamSL · Dec 1, 2011

I've read the tutorials, got market samurai and checked google for the competition.

So what do you do next? Do I creat a new website and add as many of the keywords on the new website? Are you adding these keywords to an existing website or creating a new website with the keywords you want to use?

Say in theory i've got a keyword with exact domain name listing page 1 on google and I want to be more competitive and try get other websites onto page 1 (with relevant content) to push competitors onto page 2?

Ramsweb · Dec 1, 2011

eh!!!!!!!!!!!!

JimmyConway · Dec 1, 2011

Normally, you should try and rank for 3 top keywords with the most search volume pertaining to your niche. Its just a thought, might make it easier on you. Make sure you on site SEO is top notch too. Make sure your main keyword is in your title, description, H1, H2, and H3 tags.

iiaok · Dec 1, 2011

IamSL said:
Say in theory i've got a keyword with exact domain name listing page 1 on google and I want to be more competitive and try get other websites onto page 1 (with relevant content) to push competitors onto page 2?

If I already have the top spot, I wouldn't bother pushing competitors down. I would keep that site where it is, and find other keywords to rank for.

IMO, #1 spot for several KW's would be better than owning page 1 for one KW. That way, all your eggs aren't in one basket.

IamSL · Dec 1, 2011

cheers guys, sound advice

DrumBass · Dec 1, 2011

Better to rank for different keywords on #1 spot than rank entire 1. page with your websites/pages . 1. position get around 50-60% of the clicks anyway so you will be better of with more top positions than owning entire 1. page with one keyword

Cheers

Dan Da Man · Dec 1, 2011

JimmyConway said:
Normally, you should try and rank for 3 top keywords with the most search volume pertaining to your niche. Its just a thought, might make it easier on you. Make sure you on site SEO is top notch too. Make sure your main keyword is in your title, description, H1, H2, and H3 tags.

Not exactly. Just going for the 3 highest searched keywords will not bring you the best results. If you just want traffic, then sure go for the most searched ones. Usually the most converting traffic are the long tails. It is so much easier to handle three keywords instead of a thousand. But hey, it looks cool when you rank for a big keyword

IamSL · Dec 1, 2011

Dan Da Man said:
Not exactly. Just going for the 3 highest searched keywords will not bring you the best results. If you just want traffic, then sure go for the most searched ones. Usually the most converting traffic are the long tails. It is so much easier to handle three keywords instead of a thousand. But hey, it looks cool when you rank for a big keyword

Exactly, so what you are saying is why have top results in Google if you are not converting them into sales? It's best to handle thousands of keywords instead of a few?

Dan Da Man · Dec 1, 2011

IamSL said:
Exactly, so what you are saying is why have top results in Google if you are not converting them into sales? It's best to handle thousands of keywords instead of a few?

People think that if they instantly get traffic, you will be rich. "oh, if I get 10,000 hits a month I will be rich!" Well, if those 10,000 people are not buyers and hard to convert any offers, it will be a waste of time. Just as if you had 100 people coming to your site a month and 5 percent of them buy, you made more money from those 100 people.

Naturally, the top searched keywords are popular therefore usually harder to rank. The long tails are where the people will buying. It is harder to keep track and set up a system but when you do, your traffic will be more converting.

Just what I noticed is that the conversion rate for generic terms is far lower then specific searches. ALthough those large keywords look good and feel good when you rank, they may be somewhat depressing when your not pulling in the sales you expected

JulianFalgons · Dec 2, 2011

For one of the businesses I do SEO work for, they are in the top spot for their main keyword (basically their brand name). What we have done since then is create massive amounts of content (videos, music, articles, PR's etc.) so we occupy not just the first spot, but the majority of the first two pages.

IamSL · Dec 2, 2011

JulianFalgons said:
For one of the businesses I do SEO work for, they are in the top spot for their main keyword (basically their brand name). What we have done since then is create massive amounts of content (videos, music, articles, PR's etc.) so we occupy not just the first spot, but the majority of the first two pages.

Hope you don't mind me asking? What you just said is exactly what I was thinking about doing. I already have a small video site with a couple of hundered videos loaded and was thinking about up-scaling and using it to promote the brand and ideally get it listing on page one.

What platforms are you using to load the video & music content, yt account with brand name? What amount of content are we talking here and do you have your clients brand name and webpage link in every video description or split them up between description and title?

jacky8 · Dec 3, 2011

I'd echo what other people are saying about not trying to own Page 1 for a specific keyword because when you do, you'll essentially be competing with yourself. You won't necessarily increase your traffic by as much as if you ranked #1 for separate keywords, because if you do the latter you'll pull in searchers for KW#1, #2 and #3 rather than just pulling in people searching for #1.

I'd agree with the point about long tailed keywords as well. The longer tail they are, the more specific they will be and that means that the people searching for them have thought a lot about what they are looking for, and are that much more likely to actually spend some money at the end of it.

iiaok · Dec 3, 2011

JulianFalgons said:
For one of the businesses I do SEO work for, they are in the top spot for their main keyword (basically their brand name). What we have done since then is create massive amounts of content (videos, music, articles, PR's etc.) so we occupy not just the first spot, but the majority of the first two pages.

Just curious...why would you do this? And unless their brand name is at least somewhat known in their industry, why rank them for their brand name across two pages?

what are you doing with your keywords?

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