For link wheeling or link pushing (as I just learned here)... do the web 2.0 properties need to be my own domains/websites? Also, if someone can answer my question below, if not, the short version of it --> with article marketing, do I submit one unique article to a single directory and then link to that directory from other directories and interlink between the other directories themselves? Is that how it works? OR do I need my own web 2.0 properties linking amongst each other? I'm EXTREMELY confused. "I'm thinking about building link wheels for my site so I can get some PR juice for my keywords but would love some advice on how exactly to do that. This is what I get so far from reading posts here and other places: -- Write article linking to your $ site with keywords as anchor text -- Submit that article to high PR directorie(s)/site(s)/blog(s)/forum(s) -- Ping all those links -- Create many spun versions of the same article and submit to DIFFERENT directories/sites/blogs/forums -- Link to the article with the $ making site anchor text in the spun articles but also link between the sites you submitted the spun versions to Now, does that sound right or am I headed in the completely wrong direction? Anyone care to offer some guidance, it would be much appreciated!"