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What are the typical conversion rates of a sales page?

Discussion in 'BlackHat Lounge' started by hateandbreak, Feb 19, 2013.

  1. hateandbreak

    hateandbreak Supreme Member

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    I'd like to know what types of CR's you guys get on a product selling online with search engine traffic. Assuming you have a damn solid product, nice sales page, and of course a great copy. What CR could I expect with all three?
     
  2. verysofttoiletpaper

    verysofttoiletpaper Newbie

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    Depends on the quality, market and product, but 0.2% would be quite good
     
    Last edited: Feb 20, 2013
  3. zebrahat

    zebrahat Elite Member

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    For a high demand niche, a decently made landing page should yield a 2% CR on average.
     
  4. thedorf

    thedorf Senior Member

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    Notice the recurring 2%? Online advertising is like snail mail return rates, not that that's bad. 2% - %5 is the max you will get and statistically closer to 2%, though I could not back any of this up...
     
  5. hateandbreak

    hateandbreak Supreme Member

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    Thanks for the reply guys. The niche is Fitness and Weight loss. I guess I can expect 2-5% as stated
     
  6. antichrist

    antichrist Jr. VIP Jr. VIP

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    I range from 5-25%, but it is not just a single sales page.
     
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  7. bertbaby

    bertbaby Elite Member

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    All direct marketing campaigns tend to be in the low single digit in terms of CTR.
     
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  8. Zapdos

    Zapdos Power Member

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    Depends on the product. It's easier to sell a $5 product rather than $1000. The higher the ticket price the lower the conversion rate usually. 2% is the average rate though. If you get less then it should be due to product problems (pricing, features etc.) It'd be best to do split testing and use analytics to find out potential problems with conversions.
     
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  9. recon dude

    recon dude Newbie

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    One thing to remember is that the CRs will be different sending warm leads vx cold leads to the sales page. Warm leads from my list usually convert 14-16%, but right now I have a campaign sending cold traffic to a good sales page and it is converting at 1.4%

    Hope that helps some.

    - RD