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What are the essential elements of local SEO strategy?

Discussion in 'Local SEO' started by serpenabler, Jul 20, 2013.

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  1. serpenabler

    serpenabler Registered Member

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    Hello BHW members,

    I have never deal with Local SEO clients. In-fact I have been doing SEO since 2010 and ranked up many sites. But I don't have much knowledge about Local SEO. There are many experts and genius over here. I want to know more about local SEO and its strategy like we have one way backlinks in SEO. What to do for Local Rankings?

    Thanks in advance.

    SERPenabler
     
  2. creditcardsdeals

    creditcardsdeals Newbie

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    Five essential factors of local seo:

    1. Businesses should include their location as part of their keyword strategy. Usually the combination of city and keyword is sufficient to trigger Google's local algorithm.


    2. Businesses need to claim their listing on Google+ Local (formerly, Google Places). This will ensure they are listed on Google Maps, and this local listing is what will show in Google's localized search results. This will also help your business to appear in search results for Google's mobile apps.


    3. Businesses need to have multiple "citations" online. A citation is the business name, address, and phone number all on the same page. Directory listings are a great way to boost SEO with local citations. (You can write your entry once and have it populated across 135+ directories automatically.)


    4. Businesses also need high-quality, positive reviews, particularly on the business's Google+ Local page. Positive reviews from regular customers are a major boost to local SEO, and consumers often consider customer reviews before making a purchase.


    5. Include your business address, phone number, and operating hours on your company Facebook page. Searchers on mobile often turn to Facebook for local search, and they usually take immediate action on their search by calling or visiting a business or making a purchase within one hour of he search. Be sure to give them the information they need to contact you.

    Regards
    Dirimpact
     
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  3. serpenabler

    serpenabler Registered Member

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    Thank you very much for you time and write this for me. More suggestions are welcome. Is there anything else apart from Business listings or Citations?

    Thank you,
    SERPenabler
     
  4. knockoutlocal

    knockoutlocal Junior Member

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    Look at David Mihm local search ranking factors. I cater my seo strategy around that.

    Don't skimp on the onpage seo. Implement rich snippets.

    Reviews, reviews, reviews. HUGE.

    Everybody says citations but that's just a small part of it and it doesn't take much to get 100 or even 200 citations. However, I do like looking for hyper-local citations to set my sites apart from the rest. If you're from anytown, CA look up the anytown, CA chamber of commerce. Industry specific citations are great i.e. AVVO for attorneys.
     
  5. deangregor

    deangregor Junior Member

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    It is more in citation and reviews. Try use google maps and submit this into local directories sites.
     
  6. Kaithe.Clarke

    Kaithe.Clarke Regular Member

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    - Use geographically active keywords
    - Obtain a ccTLD (if possible)
    - Add your website to local search engines
    - Add your website to local directories
    - Get listed on Google places, bing local search and Yahoo! local
    - Get listed on local classified websites
    - Get backlinks from target country
    - Get active on niche related communities which are popular in your country
    - Get citations for your listings
     
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  7. Izaguf

    Izaguf Jr. VIP Jr. VIP

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    On page optimisation and citations are the universal basics.
     
  8. srb888

    srb888 Elite Member

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    First collect everything you can on Google Pigeon Algorithm, and see what might work, and what will not work now. :)
     
  9. globolsales

    globolsales Jr. VIP Jr. VIP

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    Name of business, citation, review are the most factors for google to consider your ranking :)
     
  10. Ambitious12

    Ambitious12 Jr. VIP Jr. VIP Premium Member

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    Agreed, local seo will consist some essential points such as:
    Citation.
    Local directory
    local business schema
    Local links
    Reviews and
    Mobile friendly design.
     
  11. Brennen

    Brennen Newbie

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    Try out local classifieds and local directories and also in fb group increases your website worth.
     
  12. mushroomh

    mushroomh Newbie

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    Dont forget about your Google+ profile. You need content and pictures (optimized for your keywords).