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WHat are the best ways for your SEO customers not to drop you once their site is ranked?

Discussion in 'Black Hat SEO' started by txhepoker, Mar 7, 2011.

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  1. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    I understand that SEO is an ongoing and ever changing process. However, You don't want to work yourself out of a job.

    Over time the ranking will diminish. That is understood.

    Do you build a high pr net/wheel, social marketing network but remove them once they leave your program?

    The goal is perpetual income so how do we safeguard against losing it.
     
  2. teeniegenie

    teeniegenie Supreme Member

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    Bill Cosby once said on the Cosby Show to one of his "kids" on the show - "I brought you into this world and I can take you out!"

    It's no different with your SEO clients: "I brought you to #1 on G and I can take you back to page 55!"

    If you produce results they'll stick with you.
     
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  3. johnwho

    johnwho Regular Member

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    Thanks mate. I really want to know this too. I am offering SEO service to small business owner and I am afraid that they will cancel once their site achieve first page ranking.
     
  4. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    I agree with you genie and I love the cosby line! CLASSIC!

    However, some clients will and do forget how the journey started. I have had clients who once got established felt they no longer needed assistance. This is why i've started more of an annual billing than a month to month program...
     
  5. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Same here john... All small biz owners... Not like I can take all the niche links, pr, etc.. back! LOL :p:p:p

    But I guess there is always more fish in the sea! Maybe the thing to do is wait and charge them more when they come back!!!!
     
  6. teeniegenie

    teeniegenie Supreme Member

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    If you are really worried about the client pulling out, one possibility to consider is creating your own site that will rank well for the KY's the client wants and "rent" your site to them instead of promoting their site. I do that with Google Places sites and it works great. That idea may not work as well depending on how established the client's site is, but if they haven't done much of anything with SEO it may work well. They'll pay you forever if you own the site and get it to rank!
     
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  7. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Agreed! Thanks genie!
     
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  8. lostgringos

    lostgringos Senior Member

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    I have a different opinion than the ones posted here. SEO moves in mysterious ways. Threatening or pushing a client off the SEARPs is in my mind childish. Provide good SEO and support. You can offer support at a reduced cost. Ask too much and they may as well run with Google Ads. Reputation goes along way. That's why some businesses do so well. It is called "good will." I get customers from former customers. Word has a tendency to spread. Both good and bad. I also give all the properties I use to my clients with their SEO and the passwords. Play nice and good things will happen to you in end. This is the way I do business.
     
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    Last edited: Mar 7, 2011
  9. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Lost,

    I agree to a extent. The ultimate goal is the same for a $100/MO client or a $1000/MO Client. In reference to the ads, PPC is part of our service regime as well.

    I completely agree that reputation goes a long way. However I believe it is called performance not good will!

    I have done exactly what you described with the passwords just 6 months ago only to find myself locked out of all the accounts because all of a sudden they didn't want to pay. I am not saying do a full on blitz of keeping them hostage but their must be a happy medium that is a win win. I am just trying to find out where that is.

    I think we may differ in philosophy. I get the feeling you're more the teach a man to fish person as I am the pay me and you will eat fish side of the spectrum.

    My philosophy is to get the to the top ASAP regardless of income. However, the length of time they stay there is completely up to them.

    If they don't pay us, they will pay someone else....! Where would you rather their money go?

    Now, i'm going to drink some green tea, meditate, then do some yoga! :D
     
    Last edited: Mar 7, 2011
  10. howard_hughes

    howard_hughes Elite Member

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    1. Fear
    2. Greed


    1. Make them understand that their competitors would love to have their spot and they will.. If they stop doing SEO

    2. Tell them now they are ranking for main keywords, they can gain more sales, exposure and revenue by ranking for "Related Keywords"
     
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  11. sipser

    sipser Newbie

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    You gotta run a business, right?

    If they are happy with being #1 that's all cool. Just make sure you don't sign any non-compete agreements.

    If they drop you, pick up the phone, call their competitors and outright tell them,

    "Hi, I used to work with your competitor X. We got them to #1 spot in google, this resulted in 300 new visitors a day which translated in 20 new customers a day, with an average lifetime value of $300/customer. They canceled our contract and we're looking for a new company to work with in your industry. I've a list of 20 companies that I'll be calling and you were the first one on the list. Would you like to learn more?"
     
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  12. sipser

    sipser Newbie

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    Though like was already mentioned, it's a lot better if YOU own the site in question. Then you don't have to rebuild the backlinks, just switch the phone numbers :D
     
  13. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    I just got chills! Like I speaking to Gordon Gecko! Awesome!
     
  14. srb888

    srb888 Elite Member

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    Put a clause in the contract that stopping before the annual deadline or even after that will need a new contract at full rates; renew before deadline to benefit at highly discounted rates.

    Also tell them the importance of constant monitoring the sites by your experts, else there can be a danger of competition & others over-taking their sites.

    Always keep the communication lines open with clients. Clients love to hear that 'they are important'.:)
     
  15. hardinflash

    hardinflash Regular Member

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    Just don't link directly to their site using properties, blogs and websites you don't have full control over. Then you have done a bunch of work that you still have control over and the ability to charge a fee to a new client or show the previous client that they were paying for something.
     
  16. Xrumer

    Xrumer Junior Member

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    I have all my client contract with a clause that says if he concelar the contract I can work with your competitors. But I have done as "teeniegenie" said above, I'm making sites "landing pages" and these sites and SEO for renting the top of searches for my clients. But I have done a great job of SEO to dominate the top 10 positions on key terms of the long tail, in some cases have dominated up to 80% of the list. :)
     
  17. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Thanks Xrumer. Do you charge sliding scale on position?
     
  18. drax2009

    drax2009 Registered Member

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    I offer my clients a monthly ongoing and open ended maintenance contract. Its a fraction of the cost but think about it this way for the vast majority of search phrases especially low volume local ones once your #1 you stay there for a long time. Make it, say $100-$150 a months and you basically get money for nothing. If the site slips a rank or 2 just do a quick blast to get its rankings back. at that kind of rate most of my clients stick with me without any questions. its all gravy!
     
  19. caneman

    caneman Regular Member

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    lock them up in contracts
     
  20. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP Premium Member

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    What we do is set their eyes open to what all can be done online. Just because you have them ranked today doesnt mean they will be tomorrow.

    What we do is set stages. like stage one fix the site issues, stage two ranked key terms, stage 3, market facebook twitter and so on, stage 4 video marketing

    i always ask customers upfront. If you get xzy customers a month from your site is that the largest you want to go or do you want to keep growing.

    If they say that is all then we set up on a different program and charge a one time fee. if they want to keep growing then we do a monthly deal. these guys will keep paying as long as they are seeing a return on it.