Hello everyone, I haven't posted much around here but I have been reading and following different stories through the years. I wanted to ask the help of some of the talented people in this forum. As you can see from the title, I'm seeking the knowledge of the best launch strategies. Perhaps this post will serve future readers on the best strategies to launch their products. Here are some details: I'm going to launch a new product (a video game) in a few months. The game is going to be published on Steam and I have built up a following on Twitter (over 2k followers) and on Steam as well. In my opinion, the game is unique, fun and provides an entertainment value to the customer. I have invested about 8k to make it as well as almost 3 years of working on it as a side project while working full time. I've always wanted something valuable to be able to sell to customers and I have put all my effort into this one. So now is the time to prepare for the super awesome launch day The Launch Strategies that I have been thinking of doing are: Contact Press a month or 2 in advance. Somehow track all the journalist that wrote about similar games and contact them. Start building backlinks for the official website and target 3 keywords. (the domain is about 3 years old). Somehow find a good service from this forum to use to do that. Post everyday on social media (Twitter, Facebook, G+, Tumblr) about 6-8 weeks out of Launch Day. Start streaming popular games on Twitch.tv about 6-8 weeks out Contact famous Youtubers about 1-2 weeks out and give them review copy of the game. Finally, submit the game to Product Hunt on Launch Day and hope for the best. I've tried contacting gaming PR agencies but somehow they are all "busy". It is very hard to get noticed and I really need your help to figure out the best ways to launch this game to get maximum attention. P.S: I don't mind investing a bit of money to bring more customers/build hype. P.P.S: I will keep updating this post if I add more strategies and update you on how the launch is going if anyone is interested. Regards, Smash!