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What are the benefits of hiring Sales person for my Internet marketing?

Discussion in 'Black Hat SEO' started by madhanraj, Jan 9, 2014.

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  1. madhanraj

    madhanraj Newbie

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    Hi everybody, I am new to this forum. I did SEO for two Aussie Firms. Now I decided to start my own. I am working on my own DigitalMarketingAgency Startup. Soon It will be live. I have a Plan to hire Salesperson for my agency to get clients or projects. I am planning to hire from different countries,so that I can get Clients from all over the world. Will it be benefit?,if I hire salesperson? Please Give your feedback If any one hired sales person in initial stage of the company and got succeeded with them. I want small guide about how to pay them? Commision based or monthly salary? Which will better?
     
  2. BuyRealTraffic

    BuyRealTraffic Registered Member

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    Hi,

    Taking International Salespersons is a very good idea but you need to build/manage the communication system very good at the beginning. In addition, I recommend (Monthly Fixed Salary + Commission from every Sales) but you will give monthly salary not too much and they will be directed to sell more. At the same time they will know that even if they cannot sell they will get something small.
     
  3. tony_d

    tony_d Elite Member

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    I don't wish to sound disparaging, but if you need to ask on a forum what the benefits are of hiring a sales person, you might have trouble managing one if you do hire one :) Just be careful - you'll drain your funds quickly if you accept non-performance, and the best people in the world at making excuses and convincing you of those excuses are, as it happens, the salespeople you hire.
     
  4. morbidmind

    morbidmind Junior Member

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    Get someone with experience in sales and give him a good commision = profit.
     
  5. tony_d

    tony_d Elite Member

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    Sounds like such a simple thing to do :)

    I think it's important to remember that someone who has what it takes to hit the ground running after a brief 'this is what we're doing' conference call, and then go make sales, would probably already be running their own business... there's a lot more that goes into it than just 'this is what we sell, no please go and sell'.

    That said, the OP could get REALLY lucky and just stumble upon that proverbial needle in the haystack, and if so, the effect on his bottom line will be amazing - assuming operations can keep up with sales.

    I've hired, trained, and managed sales people in the hundreds, and they are a very unique breed...
     
  6. Beven

    Beven Elite Member

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    If you can, go with a commission based hiring structure as morbid mind suggested.

    Then you're only paying for performance.
     
  7. charliebones

    charliebones Regular Member

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    I agree 100% with tony_d. Having been a top earning, straight commission based salesperson myself for years before I moved into sales management and eventually started my own business, I have had a lot of experience on both sides of the desk. Most "salespeople" do their best sales job selling YOU on what they can supposedly do, then once you hire them, they never follow through. I've even seen people taking small salaries just to get hired, then working for multiple companies.

    A good salesperson is hard to find, a great salesperson is a needle in a haystack and either already employed making top dollar or in their own business. To lure one away that is already employed and doing well takes BIG dollars and incentives. If you have a strong offering, you may be able to lure away the 3rd or 4th place salesperson in a bigger company by offering them the top seat and perhaps an equity position.

    Being a salesperson, especially straight commission, is the closest thing you can get to owning your own business, it just has less inherent risks. These people are motivated by one thing only - MONEY. If you have deep pockets, hire a headhunter to find your salesperson. If you don't have deep pockets, my suggestion would be to set them up on a small draw against commission. Give them a 30 day probationary period to perform and make sure they know it's a refundable draw if they don't perform, this usually discourages the lazy ones. Salaried salespeople can get lazy so if you're going to give them a salary, make sure it's very small and barely enough to live on. Lastly, get an exclusivity agreement, non-compete and non-disclosure in place to protect yourself and your business as well as keep them from working at more than one company. A salesperson can be your greatest asset or your biggest liability, good luck!
     
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  8. tony_d

    tony_d Elite Member

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    My brother from another mother :p

    And, it's worthwhile to point out, the added complexity of 'top salespeople' is that they're not born 'top salespeople'. They may be born as salespeople, but not top salespeople, so when they settle into a job and start climbing the board and finding themselves at the top, they start to feel a sense of security that's previously been quite foreign to them, and once they get a taste of that perceived security of being a top performer in their current company, you've got little to no chance of dragging them away from that - making the concept of headhunting 'top sales performers' something near impossible.
    Therefore by default you need to have some attrition of your own before you settle in with the 1 or 2 sales people out of each 25 that will grow into being your top sales performers - and that turnover, if poorly managed, is what will kill you before you take flight...
     
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  9. zee007

    zee007 Senior Member

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    I have been through a similar situation and everyone on this forum is giving you great advice. I have my own firm and "I" closed more business than my own sales people! I have gone through 2 sales guys and they could not close a single deal! They were 100% commission based. I do have one sales person at the moment (who has his own company) and he performs pretty well. He's been in this space for 10+ years, so that makes a difference.

    What does all this mean? It means that you should try out a sales person before even thinking about giving them any type of monthly salary/stipend! You will go through a lot of sales people before finding the right one, so be prepared for that.
     
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  10. charliebones

    charliebones Regular Member

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    This statement brought me back to my early days as a straight commissioned salesperson where the Yellow pages and a swift kick in the pants is all they gave you to get started. The owner at the company I had just started working for was also the top salesperson and he wasn't shy about letting everyone know it, especially the other salespeople.

    One day while having lunch with a gentleman I am proud to call a mentor of mine early in my sales career, I mentioned that the owner of the company I was working for was also the top salesperson. My mentor looked me straight in the eye and said "He's NOT a salesperson, he's an owner. Of course he can sell his own company because if he couldn't, he wouldn't be in business. Instead of bragging on what he can do, he should be handing those sales off to other salespeople as a reward for performance and stick to running his business, then everyone wins. Besides, you never know how much he is selling the products for, he could be giving them away, after all it's about profit, not just sales."

    That message made me look at our "top salesperson" a whole new way. My mentor has since retired comfortably after having a 25+ year sales career with a $5-7MM book of business at 10% commission but I never forgot what he taught me and I still use his philosophy today. If I close a deal, I hand it off as a reward to my top producers and stick to running my business.
     
  11. JoeMongan

    JoeMongan Jr. VIP Jr. VIP Premium Member

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    I would not start a business by instantly starting a payroll with absolutely no income coming in. First build some clients
    on your own and then hire a salesperson to help represent your company.

    -RK
     
  12. zee007

    zee007 Senior Member

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    I guess you misunderstood what I was trying to convey. My point was that before you start hiring sales people, its important to try and close some sales yourself. This will give you an idea of what it takes to close a deal and the entire process itself. This is critical. As a small business owner, its important that you can perform all the roles yourself very comfortably.

    Just my 2 cents
     
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  13. charliebones

    charliebones Regular Member

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    I wasn't disagreeing with you or undermining your point, I agree with the point you were making. Your statement just brought back memories and as an owner, there needs to come a time when you focus on running your company instead of being a salesman if you want to grow to be a strong sales organization. Personally, I would rather have 10 people selling more than me as the owner because then I know my company has sustainability. But when you're just getting started, the buck stops with you.
     
  14. TheFreshPrince

    TheFreshPrince Jr. VIP Jr. VIP Premium Member

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    To give you an idea. When I started I had a monthly in come of low $x,xxx. Then I decided to hire 5 sales people and only pay them commission based but pay them some amazing commission. It's been 3 months and my monthly income is around the lower-mid $xx,xxx's . Communication and Education is critical...
     
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  15. tony_d

    tony_d Elite Member

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    Why 5? Why not 12? or 3?
     
  16. TheFreshPrince

    TheFreshPrince Jr. VIP Jr. VIP Premium Member

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    Well because out of 24 that applied only 5 followed every direction in the application process so try were the ones I stuck with. I like it when my employees follow directions