Yea but you shouldn't have to. Look, if you believe in your product AND you believe your product LEGITIMATELY HELPS the prospect, then you shouldn't have a problem/they shouldn't see a problem. You might not be able to sell to everyone, but sales 101 is about knowing your prospects' needs, addressing them, finding creative ways to address them, and then finding a solution. Stop selling people things they don't think they need. FIND a way that this assists them/helps them do what they need. Don't be scared about telling them how much they'll be missing out if they don't take your advice. Also offer something for free. Are you offering anything at all for free to your clients? Even if it's a simple checklist in your niche? You gotta give givd give, take what's offered, then give give give. That's how you succeed in sales.