We don't want another website around games, we want a revolutionary website that meets our needs, wants, and desires that games create. Easily a product could be designed around this, so I'm going to take my own idea to heart. People don't need to reinvent the wheel to make money, rather reinvent the way you introduce the wheel to the customer, profit, reinvest, repeat. Design a wheel with features that cater to the customer directly and clearly, design sales copy around those features and clarify everything directly but simply, and finally don't go spend all your profits, invest outside the business so that you can afford to do sales battles with you competitors until they are out of business.