I built a website for a dentist. The domain name is only 3 months old and he is in an extremely competitive area (NYC). So as of now, until the domain ages, SEO won't be very effective for him. There's no way I can get a 3 month old domain name with no back links for keywords like "dentist NYC." Also, Adwords doesn't seem like a very good idea either because the competition is so high that it costs up to $20 per click. So what can I do to help this guy out and get him some quick business? What are some other options?