Hey guys! I am wondering what my chances are ranking highly competitive keywords for a news blog that aims to go against the likes of The Huffington Post, CNN, BBC 'etc'. I always have a different take on popular news topics and have unique and interesting content. I plan to use social media for initial promotion and audience retention. As I am in this for the long haul, I plan to use only WhiteHat SEO. I come up with the content, an ivy league English major working at a major news corporation edits my work and the article goes live. Any tips on ranking highly competitive keywords with WhiteHat? (Assume solid on-page SEO and Yoast SEO and news plugins, SSL and 96 Google insights pagespeed) Thanks! Ciao.