What are Google's new rules?

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Google wants real, expert-made content, not AI spam. Personal brands and original voices rank better. No more publishing unrelated content on strong domains (even guest posts). websites now need to prioritize mobile-friendly design, lightning-fast loading times, and strong E-E-A-T signals—showcasing real experience, proven expertise, and trust you can verify. This is the New Google Rules (March 2025 Update).
 
Google's new rules include guidelines on quality content, mobile-friendliness, page speed, and secure browsing. It's important to follow these rules to maintain good rankings in search results.
 
Google has introduced several important policy updates: tightening advertising rules (especially for dating services and skill-based games in India), strengthening anti-spam measures in search results, and canceling the Privacy Sandbox plan to continue supporting third-party cookies.
 
Google’s March update focuses more on helpful, people-first content with real expertise. Low-quality or AI-spammy pages are being filtered out more aggressively.
 
alec5 said:
What are Google's new rules?

Since the update in March, the rules should be updated. What are the new rules?
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Since the March 2024 update, Google has focused hard on removing low-quality content. The main changes:
  1. Sites made mostly for SEO with thin or AI-spammed content are getting deindexed
  2. Expired domain abuse is being penalized
  3. Parasite SEO on strong domains (like publishing junk on news sites) is under review
  4. Helpful content system is now core Google wants real value, not just keyword stuffing
If you're doing SEO, focus on depth, originality, and user-first content. AI content is fine, but it needs to be edited and useful.
 
Can you send me a EEAT-compliant article for my reference?
 
With its March upgrade, Google placed a lot more emphasis on site reputation and authentic content. Parasite SEO, expired domains, and low-quality AI spam were all nerfed. If you're not riding with trusted authority or creating genuine value, you're probably doomed. Adjust or perish.
 
Google has updated its unfair advantage policy for Google Ads, which affects how advertisers’ ads are displayed. The policy now allows advertisers to display multiple ads from the same business, app, or website on a single search results page, as long as the ads occupy different ad positions. Previously, each business was only allowed to display one ad per ad position to prevent search result monopoly.
 
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