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What are doorway pages?

Discussion in 'Cloaking and Content Generators' started by twirly, Nov 13, 2005.

  1. twirly

    twirly Newbie

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    Webmasters are sometimes told to submit "bridge" pages or "doorway" pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages and by other names.

    Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose.
     
  2. twirly

    twirly Newbie

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    The next step up is to deliver a doorway page that only the search engine sees. Each search engine reports an "agent" name, just as each browser reports a name.

    The advantage to agent name delivery is that you can send the search engine to a tailored page yet direct users to the actual content you want them to see. This eliminates the entire "bridge" problem altogether. It also has the added benefit of "cloaking" your code from prying eyes.

    Well, not quite. Someone can telnet to your web server and report their agent name as being from a particular search engine. Then they see exactly what you are delivering. Additionally, some search engines may not always report the exact same agent name, specifically to help keep people honest.
     
  3. twirly

    twirly Newbie

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    Time for one more step up. Instead of delivering by agent name, you can also deliver pages to the search engines by IP address, assuming you've compiled a list of them and maintain it.

    Everyone and everything that accesses a site reports an IP address, which is often resolved into a host name. For example, I might come into a site while connected to AOL, which in turn reports an IP of 199.204.222.123 (FYI, that's not real, just an example). The web server may resolve the IP address into an address: ww-tb03.proxy.aol.com, for example.
    If you deliver via IP address, you guarantee that only something coming from that exact address sees your page. Another term for this is page cloaking, with the idea that you have cloaked your page from being seen by anyone but the search engine spiders.

    The information is taken from www.searchengineswatch.com
     
  4. ScottHughes

    ScottHughes Registered Member

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    It's worth noting that doorway pages are against the TOS of most search engines and can get you banned if you get caught. Most people already know that (especially if they are on a black hat forum). Nonetheless, I just think it needs to be noted.
     
  5. dollar

    dollar Newbie

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    Very good post...Thankyou
     
  6. redhat

    redhat Newbie

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    The post explaining the doorway pages is great for newbie like myself.

    Thanks./..
     
  7. zaui

    zaui Newbie

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    thx for the insight, now to build a few =)
     
  8. unitedcrown

    unitedcrown Junior Member

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    Good post twirly
     
  9. TwistR

    TwistR Newbie

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    Good post dude
     
  10. Djingel

    Djingel Junior Member

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    good post, can't wait to try and learn
     
  11. highroi

    highroi Registered Member

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    yea. whats the deal with that?
     
  12. groovey

    groovey Newbie

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    Yep, I built door pages and got my site de index for G, I didn't even know what a door way page was, I never do that again ever!
     
  13. mentalperception

    mentalperception Newbie

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    Home Page:
    Quick quesition is doorway page the samething as a cloak page?
     
  14. phr0zt

    phr0zt Regular Member

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    you can cloak a doorway page and send the "human traffic" to an actual, user-friendly site ;)
     
  15. Mr.AI

    Mr.AI Newbie

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    Thanks for the info. Intereting stuff
     
  16. Mr.AI

    Mr.AI Newbie

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    Oh and does the doorway page just redirect to the actual page or is it something more?
     
  17. bbbsites

    bbbsites Newbie

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    Been wondering about doorway pages for awhile. Thank you for the explanation.
     
  18. ytytyt

    ytytyt Newbie

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    Thanks for the explanation but just like Mr.AI said, does the doorway page just redirect to the actual page or is it something more?
     
  19. scubaslick

    scubaslick Regular Member

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    The link to the deeper discussion seems to be broken, but it would seem that the doorway page is both a redirector AND a content page.

    Its just that the content in this case is a bit of smoke and mirrors. The content flashes and smokes and says, "Hey, G0ogbot! Look at this! Pretty pretty pages. Lots of fascinating data and information and charts and stuff that you can index and catalog and calculate and categorize to your little robotic hearts content!" and the redirector says, "Hi, Humans. Have a look at our goodies."

    Is that about right?

    -scuba
     
  20. parusa608

    parusa608 Newbie

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    Isn't it doorway pages are pages that is very nice to humans but spammy if you see the code or if you disable the javascript of the page?