Discussion in 'Black Hat SEO' started by itzryancooper, Mar 25, 2010.
What are do-follow and no-follow links?
And why no-follow backlinks hurt your site?
Word of advice:
You need to make a little effort to do some research yourself if you want to be successful in IM. You can get more than enough info on do-follow/no-follow links by using the search function here at BHW.
Even just searching in google, you will get tons of info.
No-follow links do not hurt your site, they just do not pass on link juice basically.
Nofollow is a tag which webmasters sometimes apply to user-generated links (for example, wordpress comments).
When the google bot encounters a link with the nofollow tag included, it will not take the link into account when calculating the target site's rank. Exactly what happens (following the link, passing PR or not passing PR or relevancy) is not important when discussing nofollow links in a context of rank.
The purpose is to identify user generated links so that they can no longer have the distorting effect in Google which they otherwise might have. Nofollow links are best equated as a zero value link. They will neither help nor hinder the target site.
Don't write them off altogether though. They can still drive direct traffic just as well as any other link, obviously.
And just to answer the rest of your question - there is no such thing really as a do-follow link. It has just become a phrase commonly used to describe a normal link that hasn't had the no-follow attribute applied.
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