I'm getting a video made for a sale page, I was just going over ideas of what would be most effective to convert the viewer. I'd appreciate any input or ideas. I got some ideas from watching ads on tv... So I'm going to tell the person making it to: Speak quite fast, sound really excited, place emphasis on certain words. The script will mostly be like "this is the most effective because bla bla".. and go into some details of its benefits while sounding like they're thrilled with the product. Any ideas guys?