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Well, fuck. Amazon sues thousands of fake reviewers.

Discussion in 'Black Hat SEO' started by bartosimpsonio, Oct 18, 2015.

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  1. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    http://www.theguardian.com/technology/2015/oct/18/amazon-sues-1000-fake-reviewers

    Amazon sues 1,000 'fake reviewers'




    Online retailer files lawsuit in US against people whose names it says it does not know, claiming they offer reviews for sale








    Amazon has started legal action against more than 1,000 unidentified people it claims provide fake reviews on its website.
    The online retailer said in the lawsuit, filed in the US on Friday, that its brand reputation was being tarnished by “false, misleading and inauthentic” reviews.
    Amazon claims the 1,114 defendants it is suing peddle their false review service for as little as $5 (£3.25) on the website Fiverr, an online platform that offers minor tasks.
    Amazon said it had found many of the fake reviewers, all termed “John Does” as the company said it was unaware of their real names, had requested review wordings from sellers and had used multiple accounts and IP addresses – unique numeric codes that identify a device in a network – to avoid being caught.
    The e-commerce giant started its campaign against the alleged fake reviewers by hiring some of the Fiverr members, according to the court report.
    In its complaint to King county superior court in Seattle, Amazon said: “A very small minority of sellers and manufacturers attempts [sic] to gain unfair competitive advantages by creating false, misleading, and inauthentic customer reviews for their products on Amazon.com.”


    It added: “While small in number, these reviews threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand.”

    The legal action said: “Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate.”
    Amazon said there had been misleading five-star reviews and comments about products, such as: “This has lit up my life” about a USB cable. A bogus comment said “definitely buying more ... I was impressed with how bright the lights on the cable are”, while another reviewer gave a product top marks and added the comment “cool charger”.
    Amazon is not suing Fiverr, a startup that raised $30m from investors last year, as the company says in its terms and conditions that advertising for services such as writing bogus reviews is banned.
    Fiverr did not dispute Amazon’s allegations regarding its freelancers. “As Amazon noted, we have worked closely together to remove services that violate our terms of use, and respond promptly to any reports of inappropriate content,” the online task company said in a statement.

    Fiverr was also aware that Amazon, which describes itself as “Earth’s most customer-centric company”, forbids fictional or paid-for reviews.


    Although Amazon has tried to remove the adverts for reviewers on the website, it said that doing this does not address the root cause of the issue or provide a deterrent to others.

    The latest legal action comes after Amazon sued a number of websites in April for selling fake reviews.
    The online retailer is also using artificial intelligence to tackle the issue of fake product reviews and inflated star ratings, it was revealed earlier this year.
    According to Amazon, the AI system will bring more accurate reviews to the top, using them to create a star rating.

    Previously, star ratings were simply an average of all reviews, which allowed fake reviews to heavily influence the first-glance rating, even if verified purchasers had slated the product.
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    Its been posted already quite a few times.....
     
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  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Double post, sorry about that. Closed thread.
     
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