I just did a search for my rankings in brackets as I awoke like I usually do- this is really fun huh, esp when you go up the rankings - guess it sucks if you go down etc . Anyhow I did a search for exact phrase then show 100 per page. Then I did a search of current page for my web address and noticed that one of my OTHER articles is in the top 100- around 90. I flip to the next page and see the exact phrase is right at the bottom of that page. I also realized that when I did an exact search for this keyword which outranks the exact that it wasn't showing up at all on it's own search. So what's going on here? I aim to stuff the keyword once every few lines in the 1st few paragraphs of each article. I don't recall having done any different SEO with this one. The xrumer blast I had done recently is starting to trickle through now so that might be something to do with it.