WEEKLY MARKETING HACKS: Email Marketing Secrets

Jdeere

Regular Member
Joined
Oct 24, 2017
Messages
352
Reaction score
281
Hello Hello everyone!

I hope you are all doing absolutely amazing. Beginning with this post, every single week I will be posting threads about pure value. I see people all across this forum asking and asking and asking questions.

I believe it's time for people to begin to learn even more!

Who am I? I am the CMO of a SOFTWARE TECHNOLOGY + DIGITAL MEDIA AGENCY.

I have about 100 employees, all in house.

I have failed and failed for years to finally put all the puzzle pieces together and come to the greatest formula for making money online.

I have 5 apps in Shopify app store and 8 in the pipeline.

I have 4 stores and 6 clients all making above 6-figures a month in Rev.

Now enough about I, I, I, I.

It's time to begin helping you



Learn How To Start Making Money with Email Marketing

I present one of the best ways to earn money online. It's super simple ... In fact, it's just a word, but it allowed me to create several seven-digit businesses - Email.


Yes, email. We use it every day. It is so familiar ...


But maybe he didn't realize the huge business opportunity that email represents because it was under his nose.


Email does not have the sex appeal of Facebook, Twitter, Instagram, etc. These new fashion platforms dominate the titles and have a lot of expectations around them.


But there is always ONE ONLY undisputed king. The same king who ruled for more than 3 decades ...


EMAIL.


Email is the connective tissue of digital businesses. Also, it has enormous benefits that social networks cannot even touch.


Two Main Benefits That Email Has Over Social Media

Benefit #1: The Huge Number Email Users

More people use email than anything else. It has been around for longer than anything else and its use continues to increase. Just look at these forecasts from the Radicati Group in global email accounts.




10psrT7h8QX_azgkqe-s930CHgv-Sbh_o-c8CtpUhMZRIGU_Z_Xy0HSqDIgsVk9CJDKUn_0UqpyZtrcFP0agaxmb4t_vJEWm3W3mIzk4tU3_BTWUJBuDn8T5sZ3v3uFoPBZRYyhD





There are more than 4.7 Billion email addresses and more than 144.5 Billion emails are sent every day!


Meanwhile …


  • Facebook has only 1.79 billion active users per month

  • Twitter has only 317 million active users per month

Emails have more importance than social media, one of the best evidence is that you need an email account to register on almost all social platforms but to sign up for an email account you don’t need any social proof.



Benefit #2: Email Helps You Fully Control Your Business

There is no other marketing opportunity, search engine or social media platform that gives you the CONTROL that Email does.


If you put all your eggs in the same social media basket, this company can instantly turn the switch and leave you with nothing. You have no control over the policies of these companies. Why would you want to start a business on such a fragile ground?


For example, Shutdown by facebook - Recently, I was kicking butts on Facebook. Of course, I spent a lot ($ 5,000 + per day!) ... But for every $ 1 spent on Facebook, I was generating revenue of $ 2! So, my expenses of $ 5,000 would give me about $ 10,000 back.


However, without notice or explanation, Facebook closed me



QUTvGK9pVk8A_eHLkoDBj1iy8xQg5DNe1qN0ChAtKF37eXZn4Hm3hZjyhDHTtQ4m9Cu3-aKpvMO65vY8MA23VLNNmJniqdy12jx4pxlYuSHstyXUEQKZy9kTgdaQSdVCatB2Ac9W


In total, it's about 2.4 million a year that I lost directly because I had no control.


These examples are not exceptions either. This kind of thing happens all the time. A few years ago, Facebook changed the algorithms of its fan pages. During the night, the posts gained a small fraction of their engagement (views, clicks, etc.) than they had before.




What Sets Email Apart Is - YOU OWN YOUR LIST
Nobody can take away your email list. Even if your email service provider stops, you still have your list.


Therefore, creating an email list and marketing to these subscribers is the safest business model possible. You cultivate it and cultivate it continuously ... and it continually rewards you with commitment and income.


Your e-mail list becomes your long-term asset.


E-mail lists have been the backbone of many of my seven-digit businesses. 13 years ago, it was the heart of my business. Even though my business has grown exponentially, email is still the heart of my business.


It will NEVER change.


6 Simple Steps To Make Money Online Through Emails

What if I told you that you can run an online business without technology or experience?


Well, you can with this simple system in 6 steps.


You see, technology can be daunting for most people. But I created a system that uses a simple technology that everyone can implement. Moreover, everything is automated.


Here are the steps to my proven, easy and reliable 6-Step Email Marketing System.



sG1EL0DwwbJplISzKSnD9VVkInTwIcale9PlMRn6I2kRMQwIUHYRw-_tC-Atbe-foYZgu6dN93HdsVnInRganN6Ch1sCJ_IuGedGykYKnLo3VdEdU4-NZjDRv-MzM8X-XZYTrrEV


#1. Choose Your Niche


The category you choose to build your business can make you either swim in profits or beat you up to disappointment.


All your results and success depend on the niche you choose.


It has been proven that some categories are always working, and others just do not deserve to be explored.


How to Choose a Niche With the Profit Potential


Here's a quick checklist that encourages you to choose the BEST NICHE.



  1. Choose a dynamic and exciting niche for today's markets. You may be good at repairing shoes, but how many people repair shoes today?

  2. Choose that is willing to purchase information. Watching birds can be fun, but do people pay to know more?

  3. Choose a competitive niche.

  4. Choose a niche that is digital-friendly. It is possible to learn about essential oils online, but testing them and buying them is not suitable for digital.
PASSION is another point that can not be ignored. If you are not passionate about a niche, just forget it. This will only become another job for you and your prospects will feel your lack of passion.


You want to choose a niche that you are eager to learn and share with people. My most successful students choose a profitable niche that also excites them.


Choose your niche carefully. Start your business off right by selecting the best niche possible to maximize your ways to make money online.


#2. One page Website


The one-page website is can’t be just any kind of page. It has to be an OPT-IN page.


The sole purpose of an opt-in page is to encourage people to give you their email address. This goes hand in hand with the main goal of any email marketing specialist.


The # 1 goal of email marketing is to collect email addresses.


Most websites may have a nice appearance and great functionality, but the vast majority of visitors visit and never come back.


If you have a membership page, this will encourage people to provide you with their email addresses. This ensures continuous communication with the people who visit your site. It's so important.


Your one-page opt-in site will eventually become the engine of your email marketing business. That's what generates quality leads to turn into sales.


3 Key Elements Of High Converting Opt-In Page


  1. Opt-In Box - It has to be visible and has clear instructions on it.

  2. Headline - Your title is the first thing people see when they access your page. It should clearly state what prospects will receive in exchange for their email address.

  3. Display your Free Gift - People won’t just give you their Email address for no reason. You must offer your audience something that benefits them in exchange for their Email address.


#3. Choose an Affiliate Offer


Affiliate Marketing: Promote someone else's product and collect a commission for every sale you make.


Choosing the right affiliate offer is a bit like choosing the right niche.


Some offers seem to promote themselves and bring you money (literally), while others fail even when you do your best.


All affiliation offers are not equal. That's why it's so important to choose a winning offer.



#4. Offers A Free Gift



You have to offer something valuable in exchange for someone's email address. If you offer a free gift of great value, your conversion rates will skyrocket and your list will grow exponentially.

jsxSmqjE0ZC9YJnTAdtJf-dEv678m2g7LELCJplOqMLeh1y8nLDJmNUMMKulIdziqO5yWnuXCMzGWWMRvKC-UXLSA3uutzIa26H365cFdMnD4bJEDyqsi24RJLxEAWee5i7t4q0Q



The most common free gifts are PDF files such as reports, ebooks or workbooks. Your free gift should simply offer invaluable value to your subscribers.


For example, A free ebook

kxMsU--Bd48A9izZumv_Ln7hBxjOhZoD6uyc22pnrgvVsPlPyIXgRuL0N9Sfn9VfMc2MZdAGesBu0dnBXDLig33KVKGApsqA4dy48pY-oQQKtNsOkppONEovw-GYsaqWbDOvv149



#5 - An Engaging Email


What do you call an email marketing that rarely sends its list by email?


BROKEN.


You want to accumulate $ 1 / month on every subscriber you have. That means a list of 10,000 people generating $ 10,000 a month.


Your monthly salary per subscriber depends entirely on your email strategy.



Your title has convinced your niche to open the email. Now what? If they do not read anything persuasive, you had a chance of losing their attention.


To avoid this, you can follow these tips:


  • Use compelling writing. Be sure to ask the reader to take a specific action.

  • Keep your sentences and paragraphs short. This way, your readers can easily understand your message without losing interest.

  • Establish a connection with the readers. You can do it with the tone of your writing. Always use the first person when writing e-mails. This allows your readers to feel that you have a conversation directly with the reader.

  • Customize the email using the name of the reader. Using their name in the e-mail may give them the impression that this e-mail was written specifically for them. This can help you get their attention very quickly.

  • Finally, be relevant and precise. People do not have the time to receive long emails. Moreover, they are boring. So, do not waste time talking about useless things. Stick to your argument and get the message out quickly.

#6. Drive Traffic


What is the point if no one has actually viewed your opt-in page?


This is where the traffic comes in. No, not the "beep-beep" traffic. I'm talking about visitors coming to your page and willing to give you their email addresses.


Traffic is the fuel of your email marketing business. Without traffic, you do not have any leads. Without prospects, who will you sell to?


Getting traffic to your site can be a major barrier for some people, but it's not mandatory.



The Two Major Type Of Traffic


  1. Organic Traffic

Organic traffic relies heavily on research and social media for traffic. It can take months to generate a lot of traffic this way. That's why, for this business model, I also recommend investing in traffic.


  1. Paid Traffic

Paid traffic is that you get by investing some amount of money.


Investing in traffic can very quickly increase the number of visitors to your site (and the number of subscribers). However, if they are not implemented carefully and they are not strictly followed, paying for the traffic can be a black hole for your budget.


If you're smart about investment traffic, it will easily pay for itself and generate profits faster than any other type of business.


There are many ways to invest in traffic. Here are some of them:


  • Facebook ads

  • Google AdWords


With traffic, you must take into account TIME VS MONEY. You can spend ridiculous time and effort generating traffic or spending a little money to become profitable very quickly.


This is the basis of the traffic. It's much more than that, but it could be another blog post in itself.



After reading this, you now know more about email marketing than most email marketers.


Check out our app - MTL. It is one of the most effective apps that help you capture quality leads.


Share your thoughts on email marketing with us in the comment section below.


Thank you.
 
Last edited:
Wow, i only skimmed trough this lengthy post but seems like gold. Bookmarked so i can read it later
Great info tho.
Thanks, I really appreciate it.

It takes a few hours to write a post like this, but I started off years back on BHW and I owe a strong foundation of my knowledge to this forum. It's time to give back
 
You've started a nice weekly trend. Those are some huge digits you mention in the post, pretty impressive too.

Anyways, going to look forward to your next articles. :)
 
You've started a nice weekly trend. Those are some huge digits you mention in the post, pretty impressive too.

Anyways, going to look forward to your next articles. :)

Honestly, it is about giving away true value and secrets. I've failed and lost millions, because of this, we now have the puzzle pieces towards success
 
I completely agree with what the op says.

Every penny i have ever made online has come as a result of building an email list.

Every failed journey i have read recently is because they got kicked out of fb or whatever and never built an email list.

I have had lists paying $1 per subscriber and $100 per subscriber.

The sooner you start building your list, the sooner you will start making money.
 
I completely agree with what the op says.

Every penny i have ever made online has come as a result of building an email list.

Every failed journey i have read recently is because they got kicked out of fb or whatever and never built an email list.

I have had lists paying $1 per subscriber and $100 per subscriber.

The sooner you start building your list, the sooner you will start making money.


LOL, the hilarious part here is how true everything you just said is.

It is Blackfriday and I am using my email audience as a custom adset on FACEBOOK and am retargeting them with ads that say

"Were you waiting for the perfect moment to buy, well here it is"

The results did amazing.

YOUR EMAIL LIST IS YOUR ASSET
 
Great read thanks. The saying is very old: the money is in the list! @GringoMonkey is spreading the same message for some time now.
Looking forward to reading your next posts.
 
Great read thanks. The saying is very old: the money is in the list! @GringoMonkey is spreading the same message for some time now.
Looking forward to reading your next posts.

Ya, this holiday season we uttilized our lists with a custom email plan that follows a process of

1. Hype emails
2. Pre holiday mini offer
3. Holiday offer with timer

These were campaigns ofcourse. They were shared with segmented audiences, e.x a hot listt
 
Hello Hello everyone!

I hope you are all doing absolutely amazing. Beginning with this post, every single week I will be posting threads about pure value. I see people all across this forum asking and asking and asking questions.

I believe it's time for people to begin to learn even more!

Who am I? I am the CMO of a SOFTWARE TECHNOLOGY + DIGITAL MEDIA AGENCY.

I have about 100 employees, all in house.

I have failed and failed for years to finally put all the puzzle pieces together and come to the greatest formula for making money online.

I have 5 apps in Shopify app store and 8 in the pipeline.

I have 4 stores and 6 clients all making above 6-figures a month in Rev.

Now enough about I, I, I, I.

It's time to begin helping you



Learn How To Start Making Money with Email Marketing

I present one of the best ways to earn money online. It's super simple ... In fact, it's just a word, but it allowed me to create several seven-digit businesses - Email.


Yes, email. We use it every day. It is so familiar ...


But maybe he didn't realize the huge business opportunity that email represents because it was under his nose.


Email does not have the sex appeal of Facebook, Twitter, Instagram, etc. These new fashion platforms dominate the titles and have a lot of expectations around them.


But there is always ONE ONLY undisputed king. The same king who ruled for more than 3 decades ...


EMAIL.


Email is the connective tissue of digital businesses. Also, it has enormous benefits that social networks cannot even touch.


Two Main Benefits That Email Has Over Social Media

Benefit #1: The Huge Number Email Users

More people use email than anything else. It has been around for longer than anything else and its use continues to increase. Just look at these forecasts from the Radicati Group in global email accounts.




10psrT7h8QX_azgkqe-s930CHgv-Sbh_o-c8CtpUhMZRIGU_Z_Xy0HSqDIgsVk9CJDKUn_0UqpyZtrcFP0agaxmb4t_vJEWm3W3mIzk4tU3_BTWUJBuDn8T5sZ3v3uFoPBZRYyhD





There are more than 4.7 Billion email addresses and more than 144.5 Billion emails are sent every day!


Meanwhile …


  • Facebook has only 1.79 billion active users per month

  • Twitter has only 317 million active users per month

Emails have more importance than social media, one of the best evidence is that you need an email account to register on almost all social platforms but to sign up for an email account you don’t need any social proof.



Benefit #2: Email Helps You Fully Control Your Business

There is no other marketing opportunity, search engine or social media platform that gives you the CONTROL that Email does.


If you put all your eggs in the same social media basket, this company can instantly turn the switch and leave you with nothing. You have no control over the policies of these companies. Why would you want to start a business on such a fragile ground?


For example, Shutdown by facebook - Recently, I was kicking butts on Facebook. Of course, I spent a lot ($ 5,000 + per day!) ... But for every $ 1 spent on Facebook, I was generating revenue of $ 2! So, my expenses of $ 5,000 would give me about $ 10,000 back.


However, without notice or explanation, Facebook closed me



QUTvGK9pVk8A_eHLkoDBj1iy8xQg5DNe1qN0ChAtKF37eXZn4Hm3hZjyhDHTtQ4m9Cu3-aKpvMO65vY8MA23VLNNmJniqdy12jx4pxlYuSHstyXUEQKZy9kTgdaQSdVCatB2Ac9W


In total, it's about 2.4 million a year that I lost directly because I had no control.


These examples are not exceptions either. This kind of thing happens all the time. A few years ago, Facebook changed the algorithms of its fan pages. During the night, the posts gained a small fraction of their engagement (views, clicks, etc.) than they had before.




What Sets Email Apart Is - YOU OWN YOUR LIST
Nobody can take away your email list. Even if your email service provider stops, you still have your list.


Therefore, creating an email list and marketing to these subscribers is the safest business model possible. You cultivate it and cultivate it continuously ... and it continually rewards you with commitment and income.


Your e-mail list becomes your long-term asset.


E-mail lists have been the backbone of many of my seven-digit businesses. 13 years ago, it was the heart of my business. Even though my business has grown exponentially, email is still the heart of my business.


It will NEVER change.


6 Simple Steps To Make Money Online Through Emails

What if I told you that you can run an online business without technology or experience?


Well, you can with this simple system in 6 steps.


You see, technology can be daunting for most people. But I created a system that uses a simple technology that everyone can implement. Moreover, everything is automated.


Here are the steps to my proven, easy and reliable 6-Step Email Marketing System.



sG1EL0DwwbJplISzKSnD9VVkInTwIcale9PlMRn6I2kRMQwIUHYRw-_tC-Atbe-foYZgu6dN93HdsVnInRganN6Ch1sCJ_IuGedGykYKnLo3VdEdU4-NZjDRv-MzM8X-XZYTrrEV


#1. Choose Your Niche


The category you choose to build your business can make you either swim in profits or beat you up to disappointment.


All your results and success depend on the niche you choose.


It has been proven that some categories are always working, and others just do not deserve to be explored.


How to Choose a Niche With the Profit Potential


Here's a quick checklist that encourages you to choose the BEST NICHE.



  1. Choose a dynamic and exciting niche for today's markets. You may be good at repairing shoes, but how many people repair shoes today?

  2. Choose that is willing to purchase information. Watching birds can be fun, but do people pay to know more?

  3. Choose a competitive niche.

  4. Choose a niche that is digital-friendly. It is possible to learn about essential oils online, but testing them and buying them is not suitable for digital.
PASSION is another point that can not be ignored. If you are not passionate about a niche, just forget it. This will only become another job for you and your prospects will feel your lack of passion.


You want to choose a niche that you are eager to learn and share with people. My most successful students choose a profitable niche that also excites them.


Choose your niche carefully. Start your business off right by selecting the best niche possible to maximize your ways to make money online.


#2. One page Website


The one-page website is can’t be just any kind of page. It has to be an OPT-IN page.


The sole purpose of an opt-in page is to encourage people to give you their email address. This goes hand in hand with the main goal of any email marketing specialist.


The # 1 goal of email marketing is to collect email addresses.


Most websites may have a nice appearance and great functionality, but the vast majority of visitors visit and never come back.


If you have a membership page, this will encourage people to provide you with their email addresses. This ensures continuous communication with the people who visit your site. It's so important.


Your one-page opt-in site will eventually become the engine of your email marketing business. That's what generates quality leads to turn into sales.


3 Key Elements Of High Converting Opt-In Page


  1. Opt-In Box - It has to be visible and has clear instructions on it.

  2. Headline - Your title is the first thing people see when they access your page. It should clearly state what prospects will receive in exchange for their email address.

  3. Display your Free Gift - People won’t just give you their Email address for no reason. You must offer your audience something that benefits them in exchange for their Email address.


#3. Choose an Affiliate Offer


Affiliate Marketing: Promote someone else's product and collect a commission for every sale you make.


Choosing the right affiliate offer is a bit like choosing the right niche.


Some offers seem to promote themselves and bring you money (literally), while others fail even when you do your best.


All affiliation offers are not equal. That's why it's so important to choose a winning offer.



#4. Offers A Free Gift



You have to offer something valuable in exchange for someone's email address. If you offer a free gift of great value, your conversion rates will skyrocket and your list will grow exponentially.

jsxSmqjE0ZC9YJnTAdtJf-dEv678m2g7LELCJplOqMLeh1y8nLDJmNUMMKulIdziqO5yWnuXCMzGWWMRvKC-UXLSA3uutzIa26H365cFdMnD4bJEDyqsi24RJLxEAWee5i7t4q0Q



The most common free gifts are PDF files such as reports, ebooks or workbooks. Your free gift should simply offer invaluable value to your subscribers.


For example, A free ebook

kxMsU--Bd48A9izZumv_Ln7hBxjOhZoD6uyc22pnrgvVsPlPyIXgRuL0N9Sfn9VfMc2MZdAGesBu0dnBXDLig33KVKGApsqA4dy48pY-oQQKtNsOkppONEovw-GYsaqWbDOvv149



#5 - An Engaging Email


What do you call an email marketing that rarely sends its list by email?


BROKEN.


You want to accumulate $ 1 / month on every subscriber you have. That means a list of 10,000 people generating $ 10,000 a month.


Your monthly salary per subscriber depends entirely on your email strategy.



Your title has convinced your niche to open the email. Now what? If they do not read anything persuasive, you had a chance of losing their attention.


To avoid this, you can follow these tips:


  • Use compelling writing. Be sure to ask the reader to take a specific action.

  • Keep your sentences and paragraphs short. This way, your readers can easily understand your message without losing interest.

  • Establish a connection with the readers. You can do it with the tone of your writing. Always use the first person when writing e-mails. This allows your readers to feel that you have a conversation directly with the reader.

  • Customize the email using the name of the reader. Using their name in the e-mail may give them the impression that this e-mail was written specifically for them. This can help you get their attention very quickly.

  • Finally, be relevant and precise. People do not have the time to receive long emails. Moreover, they are boring. So, do not waste time talking about useless things. Stick to your argument and get the message out quickly.

#6. Drive Traffic


What is the point if no one has actually viewed your opt-in page?


This is where the traffic comes in. No, not the "beep-beep" traffic. I'm talking about visitors coming to your page and willing to give you their email addresses.


Traffic is the fuel of your email marketing business. Without traffic, you do not have any leads. Without prospects, who will you sell to?


Getting traffic to your site can be a major barrier for some people, but it's not mandatory.



The Two Major Type Of Traffic


  1. Organic Traffic

Organic traffic relies heavily on research and social media for traffic. It can take months to generate a lot of traffic this way. That's why, for this business model, I also recommend investing in traffic.


  1. Paid Traffic

Paid traffic is that you get by investing some amount of money.


Investing in traffic can very quickly increase the number of visitors to your site (and the number of subscribers). However, if they are not implemented carefully and they are not strictly followed, paying for the traffic can be a black hole for your budget.


If you're smart about investment traffic, it will easily pay for itself and generate profits faster than any other type of business.


There are many ways to invest in traffic. Here are some of them:


  • Facebook ads

  • Google AdWords


With traffic, you must take into account TIME VS MONEY. You can spend ridiculous time and effort generating traffic or spending a little money to become profitable very quickly.


This is the basis of the traffic. It's much more than that, but it could be another blog post in itself.



After reading this, you now know more about email marketing than most email marketers.


Check out our app - MTL. It is one of the most effective apps that help you capture quality leads.


Share your thoughts on email marketing with us in the comment section below.


Thank you.



Thanks so much for the post! Inspired very much! Starting to choose my niche!
 
So basically, the key point is retargeting. Email marketing is just another platform for retargeting your visitors.
 
So basically, the key point is retargeting.

It's a huge upside, which I was focused on for this thread.

However, I do recommend utilizing emails using nurturing.

See, if you are in e-com, you need 3 types of emails

1. Sales emails
- Abandon cart
- Browser abandonment
- Wheelio flows
- Post purchase upsell
- Post purchase nurture
etc

2. Nurture emails - we never want to make our audience cold.
- Welcome flows
- Ebook/ free offer flows

3. Campaigns -> No campaigns = goodbye free money
- Holdiay campaigns
- Flash sales


Retargeting is just an added benefit from a large list
 
Nice write up OP!
I'm into email marketing myself and I don't see huge nuggets here aside the basics everyone should know.

Maybe share your setup? What platform you use? No platform, IP rot. technique?
Do you run campaign to cold email list?


Ya, this holiday season we uttilized our lists with a custom email plan that follows a process of

1. Hype emails
2. Pre holiday mini offer
3. Holiday offer with timer

These were campaigns ofcourse. They were shared with segmented audiences, e.x a hot listt
What's a Hype email?
 
Nice write up OP!
I'm into email marketing myself and I don't see huge nuggets here aside the basics everyone should know.

Maybe share your setup? What platform you use? No platform, IP rot. technique?
Do you run campaign to cold email list?



What's a Hype email?
Hey boss,

Trust me I know its basic so far. I created a custom content strategy for all topics starting from basics to advanced with different series.

Well I have SAAS products and Ecom

So SAAS -> Active campaign
Ecom --> Klaviyo


Look at my reply above

The structure i do is

1. Sales emails
2. Nurture flows
3. Campaigns

Campaigns to cold lists, well known of my lists are cold because they all joined VIA an incentive which changes their overall intention to my brand.

A hype email and getting people horny for the holiday season. E.X 'Were you waiting for the perfect moment to buy ____________, well the biggest sale of the year is here'
 
Back
Top