1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Websites, that sell like people OR how to raise the conversion-rate

Discussion in 'Making Money' started by albaniax, Jul 4, 2011.

  1. albaniax

    albaniax Elite Member

    Joined:
    Aug 5, 2008
    Messages:
    1,586
    Likes Received:
    823
    Location:
    GER - ALB
    Websites, that sell like people OR how to raise the conversion-rate

    Soo, I got my 800th post and it’s time to share something. Let's go..

    This post goes to marketer’s who sell product’s, ebook’s or services.

    It's good to know, that buyer’s in the internet doubt on 3 stages:
    • Is that product the right one for me?
    • Can I trust the product?
    • Can I trust the seller?

    The trust, we can build. A good name in the URL is the beginning, but there are more ways: If we give the visitors trust, they will trust us back. It’s based on reciprocity. Another possibility is, to use the principle of sympathy: Show pictures of YOURSELF or at least, make it LOOK real.

    Here’s an example:

    [​IMG]

    [​IMG]

    The guy won’t be that attractive as the first hot girl, but the guy get’s an bigger conversion of 150%, and this is something huge.

    Also I saw that, the more human you write the articles, the better they work: Best example would be Facebook here.

    Completing the sale

    Now just because they trust us, it doesn’t mean that they will still buy the product you offer. But now for example, when someone want’s to buy an fridge and it’s the LAST ONE, they tend to feel cramped and the chances are getting better, to buy it. Classic way is the shortage of products, as most of you already know alâ “Only 5 pieces available in the next 24 hours”. Another way is the bargain sale, the people will think like “Fast, I need to buy this before it’s gone” What they doesn’t know is, that you have a lot of more in the backend ;) or it’s an ebook which you will sell until there’s no end.

    Principles on the right selling-technic

    There are 6 most important so-called Persuasions-Principles, which are the following as I try to describe:

    Reciprocity

    If we become s.th. for free, we feel like giving s.th. back. So why not give out a free ebook, before trying to sell the actual one ? But also things like free shipping fits in here.

    Confession

    For us human it’s important, to be consistent in our attitudes, if we have to do an open, public affirmation. The harder the decision is or the writing of the affirmation, the more important the consistent becomes. Typical applications: The “Like-Button” ( low impact ) or a very detailed testimonial (big impact ). Get your customers who already bought from you to buy them, pay people to write them, fake them or whatever. Just be aware with the last 2 points, clear your footprints.

    Social Confirmation
    We humans equal our behavior continuously to the environment. What others do, preferential people like us, we tend to replicate: “Customers, who saw this product, also bought …” or product ratings ;)

    Sympathy

    People like to interact to other people they like. That could be very pretty people, celebrities, or just people who are like ourselves. Especially we like to interact with people, who are friendly. So, if you’re promoting a product, try to get the best person in the niche as a review, or name it like him.

    Example: I promoted 2 WOW guide’s – The one was very good, the other got the name Nyhm in it. I didn’t know who Nyhm is, until I saw that his status is like the best wow player ( didn’t played it myself, marketing is MY game ;) )

    As bad the landing page and the product of the Nyhm guide was, it still sold same as good as the one with the professional landing page, big good sales letter, actual better product etc.

    Simple things like that can make a big difference.

    Authority

    Of course, if people already know you’re the best in your category, they will thing the same with your product’s. ( I smell the G-U-R-U here) Humans obey to authorities, and that’s already from the youth. Other authority-indicates are clothing (classic white-doctor, uniform, made-to-measure suite) but also just the publicity of an celebrity. Examples for this you already have a lot.

    Shortage

    As I already said, and this one is one of the best resources of Persuasion Engineering. We are programmed to desire stuff that is almost out-of-stock. Look at all the coin-collector, how much more they pay for coins that are limited. Therefore, it has also the usage of social confirmation, as other people are buying that product, too. So in short, we see exclusive information’s as more trustworthy. Another example is E-Commerce: auctions on egay who sold for very much.

    All in all, Persuasions-Principles don’t fit 100% to internet marketing, but you can get A LOT out of this. There’s always the one or another percentage of conversation-rate which you can get out of your current visitors, at least I hope so it’s in your case ;)

    Let me know, if I could help you raise your sales!

    ..and thanks for making my English so much better BHW :p

    best regards,
    Albaniax
     
    • Thanks Thanks x 3
  2. albaniax

    albaniax Elite Member

    Joined:
    Aug 5, 2008
    Messages:
    1,586
    Likes Received:
    823
    Location:
    GER - ALB
    Did you already know everything or what :p ?!
     
  3. Cindy

    Cindy Power Member

    Joined:
    Apr 7, 2008
    Messages:
    632
    Likes Received:
    88
    Great guide for beginners, just wondering, did you actually test pages with that guy vs. the girl and notice that much of a difference in conversions?
     
  4. albaniax

    albaniax Elite Member

    Joined:
    Aug 5, 2008
    Messages:
    1,586
    Likes Received:
    823
    Location:
    GER - ALB
    Not exactly that one, as it's long time ago and I haven't come through s.th. similar again, yet.

    But it was hot stock girl like this one vs. normal picture of a typical facebook-alike girl and yes, the conversion at least doubled.

    I think it's because it looks more trustworthy, and personal. That's why.