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Website URL Structure

Discussion in 'Black Hat SEO' started by zee007, Mar 11, 2013.

  1. zee007

    zee007 Senior Member

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    I have a client website which is generating URLs like "www.example.com/site/page?view=london"

    Is this good or bad for SEO? Webmaster Tools has crawled all the pages, so I dont see that as being a problem, but wanted to get some input from you guys.
     
  2. mzonas

    mzonas Jr. VIP Jr. VIP Premium Member

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    you may wanna do it like this:

    example.com/site/page/view/london - much easier to remember. It should even help the SEO.
     
  3. mrblackjack

    mrblackjack Jr. VIP Jr. VIP Premium Member

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    Technically speaking, there is no difference between the two url structures regarding seo rankings. However, there is a huge difference, perceptually. As your url structure becomes friendlier you'll likely to increase your organic CTR.

    I mean, people will find this url:

    example.com/special-offers/bicycle-designs-at-best-price
    or something

    better, friendlier, more descriptive and useful than

    example.com/?Category=bicycle&offer=special
    or something.
     
  4. dubious

    dubious Regular Member

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    It's fine, but you really should do proper URL aliasing. Depending on the platform it really isn't that difficult to implement.

    There are other advantages of having a url aliased correctly.

    1. You can be more creative with your backlinking. Implementing something like example.com/dir/page?longtail-keyword-one in which there is no execution of GET queries on your page (and canonical linking is set) can help if you are backling in places that don't allow anchors and only direct URLs (though the traditional example/#!/longtail-keyword is preferred, and even helps as it can link to sections of the page).

    2. It makes the URL of the target page seem like a top level directory of your site. if the url is example.com/london , Google will place a higher importance in that page relative to your website. There's certain pages that get ranked better all things being equal and it generally comes down to how 'far' the page is from the website's home page. You can reverse engineer websites like Squidoo and see how the build links, each article is squidoo.com/lens-name-for-seo-purposes which is done by design to accrue traffic.

    Anyway, it's not hard to implement a correct for URL aliasing, if you're on a LAMP setup ensure that you have mod_rewrite enabled.
     
  5. Debugger

    Debugger Junior Member

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    Nice info.Just learned something new.