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Website Structure Help

Discussion in 'Black Hat SEO' started by Smithy989, Jun 9, 2016.

  1. Smithy989

    Smithy989 Newbie

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    This is a little long, but I'd appreciate it if you bared with me

    I'm having a bit of an issue figuring out how to structure a site I'm planning on building.
    I'm thinking of doing the following.

    7 or so different categories all following one of the 3 plans stated below.

    P1 = Highest searched term
    P2 = Lower but still highly searched term

    Example (fictitious):

    P1 - Best electric shaver

    P2 - Best electric shaver for the head
    P2 - Best electric shaver for sensitive skin
    P2 - Best electric shaver for body hair
    etc.


    I have 3 ways of building the site in mind

    1. Create an article for P1 that features all the P2 sections AND also links to separate articles targeting the P2 kws. Each page should come in at around 3,000 - 4,000 words.

    The P1 article touches upon all the sections in P2 - think of it as a condensed version of what is in each P2 article.

    So the product reviews may be shorter and of course worded differently to be unique, for example. The same also applies to informational content like "what to look for when buying a shaver for body hair" . Tables would be used for comparing products too, but this shouldn't cause an issue if the table is added as an image.

    I feel that this may massively backfire and my concern is over optimization and keyword cannibalization. However, it also seems to make the most sense in how everything flows (particularly with interlinking) and with regards to topical relevance, and also enables me to target all the kws I want to rank for on individual pages.


    2.. Create a P1 article that features all the P2 sections in-depth, and just leave it at that.

    My concern with this is that the article would be huge - like 12,000+ words at least.
    It might also be tougher to rank for the P2 kws if there isn't a whole page dedicated to each kw (from what I'm seeing in google, the targeted kw is ranking and not huge articles that contain it as a sub-section) . Even if it did rank, it could also effect ctr due to the title not appearing in the serps.


    3. Forget about the P1 kw and just target the P2 kws.

    My concern with this is that while I might have an easier time ranking for the P2 kws due to each article being so targeted, I'm probably not going to be ranking for the P1 kw. And even if I did rank, ctr would also decrease unless a searcher stumbles upon the specific question is searching for when googling the P1 kw.


    I've tried to make this as clear as possible, so hopefully it actually is.

    I may be overthinking all this, but I strongly believe that you have to have a clear plan in place to succeed, and it makes life easier in the long run.

    Thoughts?
     
  2. Smithy989

    Smithy989 Newbie

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    Can anyone help a newbie out?